Author: zysikd

  • 10 Best Products for Thinning Hair That Help Boost Volume and Density

    10 Best Products for Thinning Hair That Help Boost Volume and Density

    Image contains a collage of Allure editors surrounded by a collage of products for thinning hairCollage: Jemeria Davison; Source images: Courtesy of brandsSave StorySave this storySave StorySave this story

    Ever feel like your hair seemingly thinned overnight? One day, it’s full and bouncy; the next, it looks a little sparse around your hairline. The best products for thinning hair can help create immediate volume or promote healthier scalps and strands, even if genetics, hormones, or stress aren’t doing you any favors. “Hair thinning is a normal, shared experience that tends to happen as we mature, and hormones are a major factor,” says Carlos Vieira, MD, a board-certified dermatologist based in Philadelphia. Lifestyle factors can contribute, too. “Stress and diet play a big role, and deficiencies in iron or copper can contribute to hair thinning,” says Sandra Petrut, a stylist at Maxine Salon in Chicago. “Chemical treatments, excessive heat, and even scalp conditions like contact dermatitis can also lead to hair loss.”

    Our Top Products for Thinning Hair

    • Best Overall: Living Proof Full Volume & Root-Lifting Spray, $34
    • Best for Hair Growth: Cécred Restoring Hair & Edge Drops, $56
    • Best Styling Foam: Bumble & Bumble Thickening High Drama Styling Foam, $35
    • Best Root Cover: Madison Reed The Great Cover Up Root Touch Up + Brow Filler, $36
    • Best Scalp Serum: Nécessaire The Scalp Serum, $48

    Actual hair regrowth takes time, a lot of patience, and a handful of science-proven ingredients, but volumizing hair products can work right away—giving you the illusion of fuller, thicker hair. “There’s no magic bullet for instantly thicker hair in a permanent sense, but styling products with the right ingredients can create the illusion of temporary volume,” says Jerome Lordet, founder and owner of Jerome Lordet Salon, based in New York City.

    Powder-based products will often use ingredients like silica and fibers, says Los Angeles-based cosmetic chemist Amanda Lam, while foams and mousses “rely more on hair fixatives—like PVP, acrylates copolymer, or VP/VA copolymer—to create volume.” And these days, a lot of new products on the market, “not only target thinning hair but also support overall hair health, helping hair grow stronger and healthier [over time],’ adds Lordet.

    Frequently Asked QuestionsAccordionItemContainerButtonLargeChevron

    • What is the best-proven product for thinning hair?
    • Can hair grow back after thinning?
    • What are the “Big 3” for thinning hair?
    • Meet the experts
    • How we test and review products
    • Our staff and testers

    Best Overall: Living Proof Full Volume & Root-Lifting Spray

    Living Proof Full Volume & Root-Lifting Spray in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Living Proof

    Full Volume & Root-Lifting Spray

    $34

    Amazon

    $34

    Nordstrom

    $34

    Ulta Beauty

    Former Allure content director Kara McGrath applying the Living Proof Full Volume & Root-Lifting Spray

    Kara McGrath

    Why we love it: When Allure’s former content director Kara McGrath says this spray “completely changed her at-home blowouts,” you know it’s worth paying attention to. Designed for thinning or baby-fine hair, Living Proof’s Full Volume & Root-Lifting Spray brings the drama in the best way. It’s boosted by the brand’s thickening molecule, plus water-soluble resins that lift your roots without any crunch. Amaranth peptides help plump each follicle so your hair looks fuller, bouncier, and way more blowout-y. Add in a blend of volume-locking polymers, and you’re looking at bumped-up hair density that actually sticks around, too.

    Selfie of Kara McGrath before applying the Living Proof Full Volume  RootLifting Spray

    McGrath before applying the Living Proof Full Volume & Root-Lifting Spray

    Kara McGrathSelfie of Kara McGrath after applying the Living Proof Full Volume  RootLifting Spray

    McGrath after applying the Living Proof Full Volume & Root-Lifting Spray

    Kara McGrath

    Tester feedback from former content director Kara McGrath

    AccordionItemContainerButtonLargeChevron

    “It added noticeable volume without making my fine hair feel crunchy or dry. I can still run my fingers through my roots when I use this stuff, which can’t be said of some other volumizers that give me similar oomphy results.” —Kara McGrath, former content director

    More to know

    AccordionItemContainerButtonLargeChevron

    • Key ingredients: resin blend, peptides, mushroom extract, proprietary time-released styling technology
    • Fragrance-free: no

    Best for Hair Growth: Cécred Restoring Hair & Edge Drops

    Cécred Restoring Hair & Edge Drops in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Cécred

    Restoring Hair & Edge Drops

    $56

    Ulta Beauty

    Allure editor in chief Jessica Cruel applying the Cécred Restoring Hair & Edge Drops

    Jessica Cruel

    Why we love it: Six years in the making, Cécred was built around the straightforward idea that stronger hair starts at the root, and great formulas should work across every texture. The brand’s Restoring Hair & Edge Drops focus on a concern many people with textured hair know well: thinning around the hairline, which is often caused by tension from tight styles. This lightweight, fast-absorbing serum is designed for fragile edges and thinning spots, helping hair look fuller and stronger over time. Omer Ibrahim, MD, a board-certified dermatologist based in Chicago, says the peptides in the formula show promising evidence for supporting hair growth, while Brattleboro, Vermont-based cosmetic chemist Sherry Backman notes they may help influence follicle signaling and encourage thicker strands.

    Biotin and keratin help reinforce the hair shaft to reduce breakage, while ginger extract and fermented rice proteins have been known to support a healthier scalp environment. A subtle sandalwood-musk scent and a refreshing hint of peppermint oil give it a light, cooling feel that makes it feel a little more like self-care.

    Tester feedback from editor in chief Jessica Cruel

    AccordionItemContainerButtonLargeChevron

    “A year ago, I started to notice how my edges seemed to snap with even the slightest slick back. So, I put away the edge brush and picked up these Cécred Restoring Hair & Edge Drops. I'm on my second bottle! It feels like a serum, not so watery that my natural hair reverts, but not too oily either. The smell is divine, and after months of using it, I feel my hairline has become more resilient.” —Jessica Cruel, editor in chief

    More to know

    AccordionItemContainerButtonLargeChevron

    • Key ingredients: bioactive keratin ferment, biopeptide-5, biotin, fermented rice powder, ginger extract, rose extract
    • Fragrance-free: no

    Best Shampoo and Conditioner: Harklinikken Fortifying Shampoo and Daily Conditioner

    Harklinikken Fortifying Shampoo pump bottle of pale yellow shampoo on light gray backgroundSave to wishlistSave to wishlist

    Harklinikken

    Fortifying Shampoo

    $47

    Amazon

    Harklinikken Daily Conditioner white pump bottle on light gray backgroundSave to wishlistSave to wishlist

    Harklinikken

    Daily Conditioner

    $55

    Amazon

    Why we love it: Balancing your scalp’s pH won’t magically reverse thinning or spark brand-new growth, but it does help create the kind of environment where hair can thrive. Think of it like soil for a plant: When the foundation is healthy and stable, follicles have a better shot at doing their job and producing stronger strands. Keeping the scalp slightly acidic also supports the skin barrier, helps calm irritation, and keeps the hair cuticle smoother—small factors that add up to hair that looks and feels healthier over time.

    Harklinikken’s Fortifying Shampoo focuses on strengthening while it cleans, using a blend of aloe vera and glycosides to gently lift away buildup without stripping your scalp of its natural oils. The formula pairs cleansing agents with hydrating ingredients like glycerin, betaine, and panthenol. Niacinamide adds a subtle scalp-care element, supporting a healthier environment for hair over time. Follow with the Daily Conditioner, which hydrates with glycerin, another dose of soothing aloe, and avocado oil to smooth strands while keeping them light and bouncy. The silicone-free formula focuses moisture on the lengths, so fine or thinning hair stays soft and airy rather than weighed down.

    Senior editor Jesa Marie Calaor before applying the Harklinikken Balancing Shampoo and Daily Conditioner

    Allure senior beauty editor Jesa Marie Calaor before applying the Harklinikken Fortifying Shampoo and Daily Conditioner

    Jesa Marie CalaorCalaor after applying the Harklinikken Balancing Shampoo and Daily Conditioner

    Calaor after applying the Harklinikken Fortifying Shampoo and Daily Conditioner

    Jesa Marie Calaor

    Tester feedback from senior beauty editor Jesa Marie Calaor

    AccordionItemContainerButtonLargeChevron

    “The day I started using Harklinikken's Fortifying Shampoo and Daily Conditioner was the day I realized I might have been settling for less from my hair products. The shampoo thoroughly cleanses without stripping my strands, while the conditioner effortlessly detangles as I work it through the lengths of my hair. The latter feels lighter than some of my other conditioners, but that doesn't mean it skimps out on the moisture. Once dry, my hair feels soft without that filmy or oily residue some conditioners leave behind. My only gripe is that I wish the bottles were bigger—I have such long hair and go through them quickly.” —Jesa Marie Calaor, senior beauty editor

    More to know

    AccordionItemContainerButtonLargeChevron

    • Key ingredients: shampoo: aloe, niacinamide, glycerin, betaine, panthenol; conditioner: glycerin, aloe, avocado oil, lactic acid
    • Fragrance-free: yes

    Best Hair Oil: Marc Anthony Strictly Curls Strength & Shine Supreme Oil

    Marc Anthony Strictly Curls Strength & Shine Supreme Oil in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Marc Anthony

    Strictly Curls Strength & Shine Supreme Oil

    $10 $9 (10% off)

    Amazon

    $9

    Walmart

    Why we love it: Despite the name, you don’t actually need curls to appreciate Marc Anthony’s Strictly Curls Strength & Shine Supreme Oil. But if you have curls that tend to snap before reaching their full length, this one is especially helpful. This lightweight oil blend is packed with nourishing oils like castor, coconut, almond, and jojoba, which moisturize strands, smooth frizz, and boost shine without leaving hair greasy. Rosemary extract and biotin support stronger-looking hair, while antioxidant-rich ingredients like rice bran, grapeseed, and vitamin E help defend against environmental stressors. Botanical extracts—including aloe, chamomile, and nettle—add an extra layer of conditioning for both the hair and scalp. The texture is surprisingly nongreasy, so a few drops can tame flyaways, add slip, or revive curls between wash days.

    Associate beauty editor Annie BlayTettey before applying the Marc Anthony Strictly Curls Strength  Shine Supreme Oil

    Allure associate beauty editor Annie Blay-Tettey before applying the Marc Anthony Strictly Curls Strength & Shine Supreme Oil

    Annie Blay-TetteyBlayTettey after applying the Marc Anthony Strictly Curls Strength  Shine Supreme Oil

    Blay-Tettey after applying the Marc Anthony Strictly Curls Strength & Shine Supreme Oil

    Annie Blay-Tettey

    Tester feedback from associate beauty editor Annie Blay-Tettey

    AccordionItemContainerButtonLargeChevron

    "I try not to overthink hair oils. Ideally, I just want something that seals moisture into my strands and scalp without leaving it greasy. This oil does just that. I love the nozzle tip which makes it especially easy to apply when I have a protective style in." —Annie Blay-Tettey, associate beauty editor

    More to know

    AccordionItemContainerButtonLargeChevron

    • Key ingredients: castor, coconut, almond, and jojoba oils, rosemary, biotin, rice bran, grapeseed, vitamin E
    • Fragrance-free: no

    Best Styling Foam: Bumble & Bumble Thickening High Drama Styling Foam

    Bumble & Bumble Thickening High Drama Styling Foam in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Bumble and Bumble

    Thickening High Drama Styling Foam

    $35

    Ulta Beauty

    Allure contributing commerce writer Christa Joanna Lee applying the Bumble & Bumble Thickening High Drama Styling Foam

    Christa Joanna Lee

    Why we love it: Thickening. High. Drama. Three words that sound pretty good if your hair likes to fall flat. Bumble and Bumble’s Thickening High Drama Styling Foam gives fine or thinning hair a noticeable lift without veering into crunchy, helmet-hair territory. The airy foam uses the brand’s Strand-Plumping Technology to temporarily expand each strand, helping hair look fuller and more voluminous. Rice peptides add instant body and thickness, while an antioxidant-rich blend with ginger root and resveratrol helps support a healthier scalp environment and defend against external stressors. It also features caffeine, which is a helpful ingredient in thinning-hair products because it can help counter some of the hormonal factors that contribute to hair loss and support the follicles where hair growth begins, says Dr. Vieira. It even doubles as a heat protectant, making it especially handy before a blowout.

    Lee before applying the Bumble  Bumble Thickening High Drama Styling Foam

    Lee before applying the Bumble & Bumble Thickening High Drama Styling Foam

    Christa Joanna LeeLee after applying the Bumble  Bumble Thickening High Drama Styling Foam

    Lee after applying the Bumble & Bumble Thickening High Drama Styling Foam

    Christa Joanna Lee

    Tester feedback from contributing commerce writer Christa Joanna Lee

    AccordionItemContainerButtonLargeChevron

    “My hair probably doesn’t look like it’s thinning, but I had at least twice as much of it seven years ago, pre-kids. Lately, I’ve been shedding in clumps, so I’m doing everything I can to make what’s left look as full as possible. The first time I used Bumble & Bumble’s Thickening High Drama Styling Foam, my hair was a little too air-dried and it didn't distribute as properly as it should—but on properly damp hair (as directed), it’s a different story. As I blow-dry, it gives just enough grip with my round brush to really lift at the roots and build volume where I need it most. There’s a slight hold, too, so the fullness sticks around until my next wash.” —Christa Joanna Lee, contributing commerce writer

    More to know

    AccordionItemContainerButtonLargeChevron

    • Key ingredients: rice peptides, caffeine, ginger root, resveratrol
    • Fragrance-free: no

    Best Root Cover: Madison Reed The Great Cover Up Root Touch Up + Brow Filler

    Madison Reed The Great Cover Up Root Touch Up + Brow Filler in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Madison Reed

    The Great Cover Up Root Touch Up + Brow Filler

    $36

    Amazon

    $36

    Ulta Beauty

    Allure senior commerce director Shanna Shipin applying the Madison Reed The Great Cover Up Root Touch Up + Brow Filler in Ombra Dark Brown

    Shanna Shipin

    Why we love it: Even though Madison Reed The Great Cover Up Root Touch Up + Brow Filler is technically designed to conceal gray roots and fill in brows, this 2024 Best of Beauty Award winner can also double as makeup, concealing areas where you have sparse hair growth (like around the temples and along the hairline). Once you apply it with the included brush (or spoolie, if you want to be extra-precise), it won't budge—and can even withstand rain and sweat. It also comes in six shades, so most people can find a passable match—and no one will be the wiser.

    Selfie of Shanna Shipin before applying the Madison Reed The Great Cover Up Root Touch Up  Brow Filler

    Shipin before applying the Madison Reed The Great Cover Up Root Touch Up + Brow Filler in Ombra Dark Brown

    Shanna ShipinSelfie of Shanna Shipin after applying the Madison Reed The Great Cover Up Root Touch Up  Brow Filler

    Shipin after applying the Madison Reed The Great Cover Up Root Touch Up + Brow Filler in Ombra Dark Brown

    Shanna Shipin

    Tester feedback from senior commerce director Shanna Shipin

    AccordionItemContainerButtonLargeChevron

    "After both of my pregnancies, I dealt with a horrifying amount of hair loss, and nothing worked better for me than simply applying hair makeup to my scalp to cover up the bald spots. My biggest area of concern was my hairline, which receded so far back that every time I looked in the mirror, my face just appeared off. I used this Madison Reed cover-up for both of my fourth trimesters, and loved how easy it was to powder a hairline back onto my scalp. The product has great staying powder, and easily comes out in the shower (I'd suggest a detox shampoo to really lift it out of your roots). I love that the brush helps seamlessly blend the powder into my scalp, and that it comes with a really great brow brush and spoolie to tackle your brows at the same time!" —Shanna Shipin, senior commerce director

    More to know

    AccordionItemContainerButtonLargeChevron

    • Key ingredients: keratin, argan oil, ginseng root extract
    • Fragrance-free: yes

    Best Scalp Serum: Nécessaire The Scalp Serum

    Nécessaire The Scalp Serum in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Nécessaire

    The Scalp Serum

    $48

    Amazon

    $48

    Sephora

    McGrath applying the Nécessaire The Scalp Serum

    Kara McGrath

    Why we love it: If your part’s looking wider or your ponytail feels a little wimpy, Nécessaire’s The Scalp Serum might be your new, low-maintenance fix. This lightweight, fragrance-free formula features 5% capixyl—a blend of red clover extract and a peptide that helps reduce shedding and promote thicker-looking strands. “Some studies have shown it can be just as effective as 3% minoxidil,” New York City-based board-certified dermatologist Michelle Henry, MD, told Allure. But unlike minoxidil, it carries a lower risk of irritation or unwanted facial hair, making it a smart choice for sensitive scalps. It’s also approved by the National Eczema Association, which speaks to how gentle it is. To top it off, the serum includes hyaluronic acid, biotin, and niacinamide to keep your scalp calm, hydrated, and thriving, so your hair can live its best, fullest life.

    McGrath before applying the Ncessaire The Scalp Serum

    McGrath before applying the Nécessaire The Scalp Serum

    Kara McGrathMcGrath after applying the Ncessaire The Scalp Serum

    McGrath after applying the Nécessaire The Scalp Serum for four months

    Kara McGrath

    Tester feedback from McGrath

    AccordionItemContainerButtonLargeChevron

    “[At first,] I did not have high hopes. But then, several months in, my hair started to feel…different. It took two hands to hold it all. My ponytails started to more closely resemble that of the equines they’re named for: thick (for me), shiny, and bouncy. The length, which had previously seemed to tap out just below my collarbones, was reaching mid-boob territory.” —Kara McGrath, former content director

    More to know

    AccordionItemContainerButtonLargeChevron

    • Key ingredients: capixyl, hyaluronic acid, biotin, niacinamide
    • Fragrance-free: yes

    Best Mask: Ryo Damage Care & Nourishing Treatment

    Ryo Damage Care & Nourishing Treatment in branded tube component on a light gray backgroundSave to wishlistSave to wishlist

    Ryo

    Damage Care & Nourishing Treatment

    $19

    Amazon

    $23

    Yesstyle

    Why we love it: For those new to K-beauty hair care, it’s all about healthy hair, starting with the scalp. Take Ryo’s Damage Care & Nourishing Treatment. While it smooths and revives damaged strands with nourishing ingredients like pomegranate and camellia oil extracts, the real focus is on what’s happening at the root. Korean ginseng extract and caffeine help support a healthier scalp environment, while rice from Yeoju—an especially nutrient-dense variety grown in mineral-rich soil—adds softness and strength from the root through the lengths. Worried about applying a rich mask near the scalp? “Most masks can clog follicles, but Ryo is designed to touch the scalp,” says Cherin Choi, a hairstylist and colorist based in Los Angeles, noting that it helps lift weak hair while keeping the scalp balanced.

    More to know

    AccordionItemContainerButtonLargeChevron

    • Key ingredients: pomegranate extract, camellia oil, rice, ginseng, caffeine
    • Fragrance-free: no

    Best for Volume: Oribe Maximista Thickening Spray

    Oribe Maximista Thickening Spray in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Oribe

    Maximista Thickening Spray

    $42

    Amazon

    $42

    Nordstrom

    Why we love it: If you’re after maximum volume and thickness, look no further than Oribe—the brand stylists swear by for big, bouncy blowouts and that unmistakable luxury finish—with its Maximista Thickening Spray. It’s packed with thickening copolymers to pump up the volume and lock it in, plus amino acids to keep hair strong and moisturized. And because Oribe always goes the extra mile, its signature complex protects against environmental stressors, while built-in heat protection keeps your hair safe from hot tools. If your thinning hair is also prone to frizz, the cetrimonium chloride in this spray provides conditioning and anti-static powers—making it especially helpful for curly hair.

    More to know

    AccordionItemContainerButtonLargeChevron

    • Key ingredients: amino acids, thickening copolymers, cetrimonium chloride
    • Fragrance-free: no

    Best Mousse: R+Co Rodeo Star Thickening Style Foam

    R+Co Rodeo Star Thickening Mousse in branded component on a light gray backgroundSave to wishlistSave to wishlist

    R+Co

    Rodeo Star Thickening Style Foam

    $38 $35 (8% off)

    Amazon

    $38

    Dermstore

    Why we love it: Creating voluminous hair starts in the shower, but to keep that full, bouncy look going, the right styling products are key, like R+Co Rodeo Star Thickening Style Foam. “This styling foam delivers quick, nonsticky fullness with a soft, touchable feel,” says Petrut. It incorporates skin care-inspired ingredients, like vitamin E to deeply condition hair, kiwi fruit extract to help maintain moisture balance, and aloe vera leaf extract to minimize breakage and add shine, to give hair a fuller, bouncier look. If bold volume is what you’re after, this is your go-to.

    More to know

    AccordionItemContainerButtonLargeChevron

    • Key ingredients: vitamin E, kiwi fruit extract, aloe leaf extract
    • Fragrance-free: no

    Frequently asked questions

    What is the best-proven product for thinning hair?

    If you’re experiencing hair thinning, the right products can make a big difference. The best approach focuses on hair growth, scalp health, and follicle strength. “Minoxidil is the most tried-and-true ingredient for hair loss and thinning,” says Dr. Mislankar. (You might recognize it as the main ingredient in Rogaine, which is a minoxidil foam.)

    Other ingredients like “biotin, caffeine, rosemary oil, and niacinamide have also been shown to promote the temporary appearance of hair thickness,” says Jae-Manuel Cardenas, a New York City-based hairstylist, who recommends root lifters, volumizing products, and other hairstyle formulas to temporarily deliver fuller hair.

    Hair-growth supplements are a dime a dozen, but dermatologists don’t agree on how much they can really help. And since they can come with side effects, it’s important to talk to your doctor first.

    Can hair grow back after thinning?

    Hair can grow back after thinning, but it depends on the cause. “In some cases, like telogen effluvium—temporary hair shedding caused by stress, illness, or hormonal changes—hair often grows back on its own with time and patience,” says Dr. Mislankar. (For instance, minoxidil won’t do a whole lot for postpartum hair loss, which is caused by hormone changes during and after pregnancy.)

    However, if thinning is due to androgenetic alopecia (hereditary hair loss, or female-pattern hair loss), long-term treatments like medications or procedures are usually needed to maintain new growth. “While waiting for hair to regrow, avoiding excessive heat styling or harsh chemicals helps prevent further damage. Volumizing shampoos, leave-in treatments, and proper styling techniques can also make hair appear fuller in the meantime,” she says.

    What are the “Big 3” for thinning hair?

    The big three for thinning hair are minoxidil, finasteride, and ketoconazole. “They each play a special part in encouraging hair growth. Minoxidil works by widening blood vessels in your scalp, boosting circulation so more nutrients reach your hair follicles—helping to spark new growth and keep shedding in check. Finasteride blocks an enzyme called 5-alpha reductase—the one that turns testosterone into DHT (a.k.a. the hormone that makes hair follicles shrink and leads to thinning). Less DHT means your follicles stay active longer, helping to keep your hair where it belongs. Ketoconazole isn’t just for fighting fungus—it also helps mitigate scalp inflammation, one of the culprits behind hair loss. Research suggests it has mild anti-androgenic properties, meaning it may help minimize DHT’s impact on hair follicles,” says Dr. Mislankar. Together, they can create the ideal foundation for new hair growth.

    Meet the experts

    • Sherry Backman, a cosmetic chemist based in Brattleboro, Vermont
    • Jae-Manuel Cardenas, a senior hairstylist at Ollin Salon NYC by Johnny Ramirez, based in New York City
    • Cherin Choi, a hairstylist and colorist based in Los Angeles
    • Michelle Henry, MD, a board-certified dermatologist and founder of Skin & Aesthetic Surgery of Manhattan, based in New York City
    • Omer Ibrahim, MD, a board-certified dermatologist and founder of Salmalita Cosmetics, based in Chicago
    • Jerome Lordet, founder and owner of Jerome Lordet Salon, based in New York City
    • Sanda Petrut, a stylist at Maxine Salon in Chicago
    • Carlos Vieira, a board-certified dermatologist at The Dermatology Specialists based in Philadelphia

    How we test and review products

    We always enlist a range of testers for our makeup vertical, but hair-care products and tools are another story. While there are certainly products that can be used across different hair textures, lengths, curl patterns, thicknesses, colors (natural and unnatural), and needs, hair products are often created with specific consumers in mind. Many are created in order to address a concern (dandruff, breakage, brittleness) or to work most effectively for a specific hair type (4C curls, wavy hair, gray hair). You wouldn’t want to pick up a purple shampoo that’s only been reviewed by someone with, say, auburn hair, or a diffuser that’s never been tested by anyone with curls—right?

    For our review of the best products for thinning hair, we enlisted the help of multiple editors, writers, contributors, and hair experts—many of whom want shinier, healthier-looking hair. Testers considered performance across four primary categories: efficacy, texture and experience, fragrance, and packaging. For more on what's involved in our reporting, check out our complete reviews process and methodology page.

    Our staff and testers

    A beauty product is a personal purchase. You might be searching for a face cream to address persistent dryness or a new nail product to add to your Sunday self-care routine; you may simply be browsing around for the latest launches to hit the hair market. No matter what you seek or your individual needs and concerns, Allure wants to ensure that you love anything we recommend in our stories. We believe that having a diverse team of writers and editors—in addition to the wide range of outside testers and industry experts we regularly call upon—is essential to reaching that goal.

    After all, can we really say a skin-care product is the "best" for people over 50 if the only testers we've solicited opinions from folks who have yet to hit 30? Can we honestly deem a high-end diffuser worthy of your hard-earned cash if it’s never been tested on curls? We're proud that our staff spans a wide range of ages, skin tones, hair textures, genders, and backgrounds, which means that we are able to fairly assess any beauty product that comes into the beauty closet.

  • 8 Best Growth-Factor Serums for Smoother Skin and Fewer Fine Lines

    8 Best Growth-Factor Serums for Smoother Skin and Fewer Fine Lines

    Image contains a collage of growthfactor serumsCollage: Paula Balondo; Source images: Courtesy of brandsSave StorySave this storySave StorySave this story

    If your goal is chasing or maintaining that youthful glow, the best growth-factor serums might be your easiest next step, especially if needles and lasers aren’t your thing. But for the uninitiated, what are growth factors? “Growth factors are proteins that play an important role in stimulating cell growth, regeneration, and healing,” says Mina Amin, MD, a board-certified dermatologist in Los Angeles.

    Growth-factor serums are also a well-researched and highly effective addition to modern skin care, according to Blair Murphy-Rose, MD, a board-certified dermatologist based in Newport Beach, CA. “Clinical trials have demonstrated their ability to improve skin firmness, hydration, and elasticity,” adds Dr. Murphy-Rose. However, as with all serums, not all growth-factor treatments are created equal. The key types you'll commonly hear about are EGF (epidermal growth factor), which mainly speeds up skin cell turnover and repair, while FGF (fibroblast growth factor) is more focused on supporting collagen and elastin production—think structure and bounce.

    Our Top Growth-Factor Serums

    • Best Overall: SkinMedica TNS Advanced+ Serum, $295
    • Best Brightening: Dr. Diamond’s Metacine Instafacial Plasma, $200
    • Best for Early Signs of Aging: Medik8 Liquid Peptides Advanced MP, $94
    • Best for Dry Skin: Allies of Skin Multi Peptides & GF Advanced Lifting Serum, $188
    • Best Budget: The Inkey List 15% Vitamin C and EGF Brightening Serum, $18

    You’ll also see a distinction in how those growth factors are sourced: Some formulas use growth factors derived from human stem cell-conditioned media (essentially, those are lab-cultured cells that release a mix of signaling proteins), while others rely on biomimetic or lab-engineered peptides designed to mimic those same signals. Both approaches aim to trigger similar repair pathways in the skin, though they differ in complexity, intensity, and—often—price point.

    So, let’s cut to the chase and dive into the formulas dermatologists and editors trust.

    Frequently Asked QuestionsAccordionItemContainerButtonLargeChevron

    • Do growth-factor serums really work?
    • Is growth factor better than retinol?
    • Meet the experts
    • How we test and review products
    • Our staff and testers

    Best Overall: SkinMedica TNS Advanced+ Serum

    SkinMedica TNS Advanced+ Serum in branded component on a light gray backgroundSave to wishlistSave to wishlist

    SkinMedica

    TNS Advanced+ Serum

    $295

    Amazon

    $295

    Dermstore

    $295

    Bluemercury

    Why we love it: A routine Best of Beauty Award winner, SkinMedica’s TNS Advanced+ Serum is a human growth-factor formula that set the standard long before it became a buzzword. If you’re wondering, TNS stands for tissue nutrient solution, a nod to its star ingredient: human fibroblast conditioned media. This serum supplies the skin with growth factors to improve the appearance of fine lines, coarse wrinkles, skin tone, and texture. “SkinMedica received the patent in 2000 for the first cosmetic product with growth factors,” explains Dr. Amin. “It’s one of the most clinically supported growth-factor serums on the market, offering firmer-looking skin in as little as two weeks,” adds Dr. Murphy-Rose.

    Allure executive beauty director Jenny Bailly applying the SkinMedica TNS Advanced+ Serum

    Jenny BaillyBailly after applying the SkinMedica TNS Advanced Serum

    Bailly after applying the SkinMedica TNS Advanced+ Serum

    Jenny Bailly

    Tester feedback from executive beauty director Jenny Bailly

    AccordionItemContainerButtonLargeChevron

    “I say it to any skin-care consumer who will listen: When I use SkinMedica TNS Advanced+ Serum regularly, I get not-infrequent compliments on my skin. When I run out—which I really try to avoid—they start to dry up. This stuff just makes my skin… better. My only beef with this OG serum had been the dual-chamber bottle. SkinMedica just launched totally new packaging for TNS Advanced+, and I've had zero dual-pumping issues with the cleaner, slimmer bottle.” —Jenny Bailly, executive beauty director

    Tester feedback from contributing commerce editor Deanna Pai

    AccordionItemContainerButtonLargeChevron

    “A dermatologist once told me that this stuff was the reason she was well into her 40s before she started using Botox, so I, being in my late 30s, see it as my alternative, too. And while, okay, I do get Botox, I supplement it with this every morning, which keeps my skin firm and smooth. I see it as more preventative than reparative at this point, but I really like the lightweight texture and nonexistent scent. My only gripe is with the dual applicator; sometimes, it only pumps product out from one side, which means I can be left using only one of the enclosed serums for weeks." —Deanna Pai, contributing commerce editor

    More to know

    AccordionItemContainerButtonLargeChevron

    • Key ingredients: growth factor blend, peptide complex, French flaxseed
    • Type of growth factor: human
    • Fragrance-free: yes
    • Who it’s for: aging and sagging skin

    Best Brightening: Dr. Diamond’s Metacine Instafacial Plasma

    Dr. Diamond’s Metacine Instafacial Plasma in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Dr. Diamond's Metacine

    Instafacial Plasma Bioactive Growth Factor Serum

    $200

    Bluemercury

    Allure associate beauty editor Annie Blay-Tettey applying the Dr. Diamond’s Metacine Instafacial Plasma

    Annie Blay-Tettey

    Why we love it: Jason B. Diamond, MD, a Beverly Hills-based facial plastic surgeon, created the Metacine collection as a take-home version of his famous Diamond InstaFacial—a treatment beloved by the Kardashian sisters and Alex Cooper of Call Her Daddy, and even stamped “dreamy and creamy” by Kate Hudson. While the in-office facial uses lasers, microneedling, and platelet-rich plasma (PRP) to tighten skin, the Metacine system delivers similar effects with two products: plasma and emulsion. Plasma features bioidentical human growth factors to boost skin regeneration, while Emulsion, with retinoids, accelerates cell renewal.

    Five years in the making, the formula is backed by an independent (albeit small) clinical study of 35 participants across a range of skin tones, who swapped out their usual routines and were evaluated at four and eight weeks using clinical-grade imaging and self-assessments—so it pulls from both clinical data and real-world use. P.S. Just like PRP, the serum has a red tint, but fear not, it dries down clear.

    BlayTettey before applying the  Dr. Diamonds Metacine Instafacial Plasma

    Blay-Tettey before applying the Dr. Diamond’s Metacine Instafacial Plasma

    Annie Blay-TetteyBlayTettey after applying the  Dr. Diamonds Metacine Instafacial Plasma

    Blay-Tettey after applying the Dr. Diamond’s Metacine Instafacial Plasma

    Annie Blay-Tettey

    Tester feedback from associate beauty editor Annie Blay-Tettey

    AccordionItemContainerButtonLargeChevron

    “I can't put my finger on why I love this serum so much, but my skin drinks it up! It feels ultra hydrating, yet doesn't leave a stick or tacky finish. Over the months I've been using it, I see an improvement in my skin—it's smoother and more supple.” —Annie Blay-Tettey, associate beauty editor

    More to know

    AccordionItemContainerButtonLargeChevron

    • Key ingredients: sodium hyaluronate, polypeptides, 4-hydroxyacetophenone
    • Type of growth factor: bioengineered
    • Fragrance-Free: yes
    • Who it’s for: all skin types

    Best for Early Signs of Aging: Medik8 Liquid Peptides Advanced MP

    Medik8 Liquid Peptides Advanced MP in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Medik8

    Liquid Peptides Advanced MP

    $94

    Amazon

    $94

    Dermstore

    $94

    Medik8

    Why we love it: If Medik8’s Crystal Retinal felt like it was pushing your skin a little faster than you’d like—or you’re pregnant and steering clear of retinoids—this is the kind of serum that slips seamlessly into that same spot in your routine. The Liquid Peptides Advanced MP Serum takes a hi-tech route to smoothing and draws inspiration from in-office aesthetic treatments.

    What sets this Medik8 serum apart is its mix of growth factor-inspired “mini proteins,” including oligopeptide-1 (a lab-engineered EGF) alongside a dense lineup of signal peptides, which fit into cell receptors responsible for producing collagen, elastin, and hyaluronic acid. Together, they keep those early expression lines from sticking around long enough to turn into deeper wrinkles, so skin looks smoother the longer you use it.

    Allure senior commerce director Shanna Shipin applying the Medik8 Liquid Peptides Advanced MP

    Shanna ShipinShipin after applying the Medik8 Liquid Peptides Advanced MP

    Shipin after applying the Medik8 Liquid Peptides Advanced MP

    Shanna Shipin

    Tester feedback from senior commerce director Shanna Shipin

    AccordionItemContainerButtonLargeChevron

    “I was so excited to try this product (not least because of the ‘Botox in a bottle’ conversation surrounding it), and let me tell you: This is something worth making room for in your routine, especially if you're pregnant and can't use retinol, or are simply too sensitive for the likes of vitamin A! This formula impressed me right away since it includes peptides that are both fast-acting (as in, you can see an immediate skin-plumping effect) and those that work over time to smooth out deeper-set wrinkles.

    The texture is gel-like and can feel a smidge tacky on the fingers (you can see me in the demonstration video smacking it between my hands to show its interesting consistency), but it applies smoothly and feels totally weightless. Part of my love for it comes from that bounce of light you get off the skin right after applying. I haven't experienced pilling with foundation or other moisturizers, and importantly, no instant itchy feeling that I get with some high-performing skin-care products.” —Shanna Shipin, senior commerce director

    More to know

    AccordionItemContainerButtonLargeChevron

    • Key ingredients: peptides (palmitoyl tripeptide-5, palmitoyl tripeptide-1, and acetyl hexapeptide-8), hyaluronic acid, panthenol
    • Type of growth factor: oligopeptide-1 (lab-engineered EGF)
    • Fragrance-free: yes
    • Who it’s for: early signs of fine lines and wrinkles

    Best for Sensitive Skin: Haruharu Wonder Black Rice Botanical 2GF Ampoule

    Haruharu Wonder Black Rice Botanical 2GF Ampoule in branded dropper component on a light gray backgroundSave to wishlistSave to wishlist

    Haruharu Wonder

    Black Rice Botanical 2GF Ampoule

    $45 $25 (44% off)

    Amazon

    $55

    Nordstrom

    Why we love it: It’s not surprising that a K-beauty brand would find a way to make growth factors feel a little less intimidating (and less technical). Haruharu Wonder's Black Rice Botanical 2GF Ampoule swaps traditional lab-grown or animal-derived versions for plant-based EGF and FGF derived from rice to support collagen and elasticity without feeling harsh on skin.

    The rest of the fragrance-free formula is basically everything you want when your sensitive skin’s feeling off: fermented black rice for antioxidant support, hyaluronic acid for a glassy, hydrated look, and madecassoside (a classic Korean beauty ingredient derived from Centella asiatica) to calm skin. There’s also adenosine in the mix to smooth the look of fine lines. It’s lightweight, sinks in quickly, and layers without any stickiness.

    Allure contributing commerce writer Christa Joanna Lee applying the Haruharu Wonder Black Rice Botanical 2GF Ampoule

    Christa Joanna LeeAllure contributing commerce writer Christa Joanna Lee  after applying the Haruharu Wonder Black Rice Botanical 2GF Ampoule

    Lee after applying the Haruharu Wonder Black Rice Botanical 2GF Ampoule

    Christa Joanna Lee

    Tester feedback from contributing commerce writer Christa Joanna Lee

    AccordionItemContainerButtonLargeChevron

    “This is very much a slow-and-steady kind of serum—don’t expect an overnight transformation, which is the case with most skin-care products—but after giving this a few weeks, I started to notice the subtle shifts like my skin looking a bit smoother and less tight from dryness. For my sensitive, reactive skin, the gentler approach is the whole point. This plant-based option lets you dip into growth factors without wondering if you’re going to wake up in a red, hive-y mess. My skin appreciates it!” —Christa Joanna Lee, contributing commerce writer

    More to know

    AccordionItemContainerButtonLargeChevron

    • Key ingredients: fermented black rice, hyaluronic acid, madecassoside, adenosine
    • Type of growth factor: plant-based
    • Fragrance-free: yes
    • Who it’s for: people with sensitive skin

    Best for Dry Skin: Allies of Skin Multi Peptides & GF Advanced Lifting Serum

    Allies of Skin Multi Peptides and GF Advanced Lifting Serum in branded spray bottle component on a light gray backgroundSave to wishlistSave to wishlist

    Allies of Skin

    Multi Peptides & GF Advanced Lifting Serum

    $188

    Amazon

    $188

    Dermstore

    $188

    Revolve

    Why we love it: If firmer, smoother skin is your North Star, Allies of Skin’s Multi Peptides & GF Advanced Lifting Serum turns goals into results. Infused with a 9% lifting peptide complex and a 3% lab-engineered growth factor (SH-oligopeptide-1) complex, “this non-comedogenic serum is designed for those who want to target wrinkles and a loss of skin volume and firmness,” says Brendan Camp, MD, a double board-certified dermatologist based in New York.

    The formula goes a step further with copper lysinate/prolinate to soften the appearance of deeper lines, MSM—a sulfur-rich compound that supports skin’s elasticity—for a firmer, more supple feel, and Centella asiatica to keep skin calm amid daily stressors like UV and pollution. Plus, it means that beyond lifting and firming, it improves elasticity, restores hydration, and strengthens the skin barrier, leaving your complexion looking more refreshed.

    Allure commerce editor Sarah Han applying Allies of Skin Multi Peptides & GF Advanced Lifting Serum

    Sarah HanAllure commerce editor Sarah Han after applying Allies of Skin Multi Peptides  GF Advanced Lifting Serum

    Han after applying Allies of Skin Multi Peptides & GF Advanced Lifting Serum

    Sarah Han

    Tester feedback from commerce editor Sarah Han

    AccordionItemContainerButtonLargeChevron

    “Ok, the serious and immediate glow I get from this ultra-silky Allies of Skin serum alone was enough to sell me on it. (My face is freshly rinsed with water in the video—no toners or essences applied beforehand.) But of course, the ingredients are what do the heavy lifting, and when I first read into this product, I knew it meant business.

    While I'm only 32, I don't plan on getting injectables or Botox to stave off any fine/expression lines, so this is one of the many preventative topical measures I plan on using consistently to keep my skin looking as firm, lifted, and smooth as possible. This serum sinks into my skin immediately and provides a slight gripping effect that's perfect for makeup—an unexpected bonus, but I'll absolutely take it.” —Sarah Han, commerce editor

    More to know

    AccordionItemContainerButtonLargeChevron

    • Key ingredients: 9% LiftingPeptide Complex, 3% sh-oligopeptide-1 growth factor complex, MSM, copper lysinate, phospholipids, glycolipid
    • Type of growth factor: 3% sh-oligopeptide-1 growth factor complex (synthetic)
    • Fragrance-free: yes
    • Who it’s for: anyone with signs of aging

    Best Splurge: Angela Caglia Cell Forté Serum

    Angela Caglia Cell Forté Serum on a grey backgroundSave to wishlistSave to wishlist

    Angela Caglia

    Cell Forté Serum

    $325

    Amazon

    $325

    Nordstrom

    $325

    Bluemercury

    Allure content director Kara McGrath applying the Angela Caglia Cell Forté Serum

    Kara McGrath

    Why we love it: You could juggle four different serums, or you could use one Best of Beauty Award winner that works as hard as vitamin C, retinol, hyaluronic acid, and peptides combined. Angela Caglia’s Cell Forté Serum uses the brand’s proprietary BIOMSC technology to pack serious multitasking power into a single bottle. This serum uses what’s called human conditioned media from mesenchymal stem cells—basically, the nutrient-rich liquid those cells are grown in, which contains helpful, skin-supporting ingredients. That means it’s packed with growth factors to boost collagen and skin renewal, along with signaling molecules that encourage skin cells to “communicate,” plus calming proteins that support repair and reduce inflammation, according to Dr. Camp.

    In layman’s terms, it smooths fine lines, brightens tone, and boosts elasticity. Plus, it deeply hydrates, thanks to tremella mushroom, multi-weight hyaluronic acid, and Bacillus ferment that also support a healthy skin barrier.

    Tester feedback from former Allure content director Kara McGrath

    AccordionItemContainerButtonLargeChevron

    “This super lightweight serum made my skin look glowy in just one use. I particularly like it for the summer months, when I want a serum that hydrates without making me feel sticky.” —Kara McGrath, former content director

    More to know

    AccordionItemContainerButtonLargeChevron

    • Key ingredients: hyaluronic acid, peptides, snow mushroom, mesenchymal stem cell conditioned media, niacinamide
    • Type of growth factor: human
    • Fragrance-free: yes
    • Who it’s for: all skin types

    Best Budget: The Inkey List 15% Vitamin C and EGF Brightening Serum

    The Inkey List 15% Vitamin C and EGF Brightening Serum in branded component on a light gray backgroundSave to wishlistSave to wishlist

    The Inkey List

    15% Vitamin C and EGF Brightening Serum

    $18

    Amazon

    $18

    Ulta Beauty

    $18

    Sephora

    Why we love it: Especially when the seasons start to shift into spring, we inevitably see The Inkey List’s 15% Vitamin C and EGF Brightening Serum popping back up all over our FYP—right when skin’s looking dull and uneven after a long winter and in need of a serious brightening reset. “In addition to plant-derived peptide EGF to target hyperpigmentation, this serum also brightens the skin with 15% vitamin C,” says Omer Ibrahim, MD, a board-certified dermatologist in Chicago. Designed for use in the morning, the serum has a lightweight feel and sinks quickly into the skin—just be sure to layer SPF on top. Vitamin C has antioxidant properties that can boost the efficacy of your everyday sunscreen, though it can’t stand in for sunscreen on its own.

    The best part is that “while most epidermal growth-factor serums are over $100, this one is less than $20,” he says. It’s a rare formula that pulls its weight, tackling dullness and fine lines without the usual price tag—though since the EGF is plant-derived, you may need a bit more patience to see those line-smoothing results.

    Allure features director Dianna Singh applying The Inkey List 15% Vitamin C and EGF Brightening Serum

    Dianna SinghSingh after applying The Inkey List 15 Vitamin C and EGF Brightening Serum

    Singh after applying The Inkey List 15% Vitamin C and EGF Brightening Serum

    Dianna Singh

    Tester feedback from features director Dianna Singh

    AccordionItemContainerButtonLargeChevron

    “I often play the field with skin care, but vitamin C serum is one of the few product types I use every morning (the other is—no surprise—SPF). I like the idea of pairing an ingredient I already know and love with one that can help it perform even better—in this case, EGF. The formula is quick to absorb and layered beautifully with my other products—no pilling or stickiness! It does have a little bit of that telltale vitamin C smell, but frankly, I find all the best ones do. It gave my skin a glazed-donut glow immediately, and I'm looking forward to monitoring what it does for my dark spots with continued use.” —Dianna Singh, features director

    More to know

    AccordionItemContainerButtonLargeChevron

    • Key ingredients: vitamin C, plant-derived peptide epidermal growth factor
    • Type of growth factor: plant
    • Fragrance-free: no
    • Who it’s for: those with dark spots

    Best for Mature Skin: PCA Skin Pro-Max Age Renewal

    PCA SKIN Pro-Max Age RenewalSave to wishlistSave to wishlist

    PCA Skin

    Pro-Max Age Renewal

    $219

    Amazon

    $219

    Nordstrom

    $221

    Dermstore

    Why we love it: Some days call for a multistep routine in the name of self-care. Other days, you just want results—fast. PCA Skin’s Pro-Max Age Renewal is your shortcut to firmer, bouncier skin, powered by growth-factor-mimicking peptides. Unlike traditional growth factors, which can be unstable and struggle to penetrate the skin, these peptides are smaller, more stable, and shown to stimulate collagen and elastin.

    “This serum is formulated to penetrate more deeply to trigger collagen production, while micro-algae deliver instant firming and kangaroo paw flower smooths texture,” says Dr. Camp. In other words, it supports the very cells responsible for firmness and elasticity, so skin looks tighter, plumper, and smoother.

    Allure contributing commerce writer Christa Joanna Lee applying PCA Skin’s Pro-Max Age Renewal

    Christa Joanna LeeAllure contributing commerce writer Christa Joanna Lee after applying PCA Skin's ProMax Age Renewal

    Lee after applying PCA Skin’s Pro-Max Age Renewal

    Christa Joanna Lee

    Tester feedback from Lee

    AccordionItemContainerButtonLargeChevron

    “The past six years of mom life have definitely fast-tracked the aging process for my skin (shocking, I know). Uneven texture, dryness, and dullness are my biggest concerns, and PCA Skin Pro-Max Age Renewal makes such a difference in making my skin look juicy and plump. While it works best on freshly cleansed skin, I also love using it midday for a quick pick-me-up. Just remember to follow with sunscreen during the day, since it can make your skin more sensitive to the sun.” —Christa Joanna Lee, contributing commerce writer

    More to know

    AccordionItemContainerButtonLargeChevron

    • Key ingredients: Micro Growth Factor Technology (peptide blend), biopolymers with micro-algae, kangaroo paw flower extract, growth factor–mimicking peptides
    • Type of growth factor: growth factor-mimicking peptides (patent-pending MGF technology)
    • Fragrance-free: yes
    • Who it’s for: anyone with mature skin or early signs of aging

    Frequently Asked Questions

    Do growth-factor serums really work?

    In short, yes. “Data suggest that well-formulated, high-quality growth-factor serums can deliver measurable benefits,” says Dr. Murphy-Rose. “With consistent use, these serums can lead to noticeable improvements in overall skin quality.” Alas, they don’t work overnight. “Like any skin-care product, growth-factor serums should be used for at least two to three months before you can accurately decide if they are effective—or not—for your specific skin concern,” says Dr. Camp. “Consistency is key in treating the skin with a new active ingredient, such as a growth factor.”

    According to Dr. Amin, “It is also important to note that not everyone will respond the same way to these serums, and factors like genetics, lifestyle, and diet can influence the outcome.”

    Is growth factor better than retinol?

    “Growth-factor serums stimulate the skin's natural cellular repair processes, promoting rejuvenation with minimal irritation, making them a great option for sensitive or reactive skin types,” says Dr. Murphy-Rose. “However, they tend to be quite expensive." Retinol, derived from vitamin A, accelerates cell turnover, smooths fine lines, and stimulates collagen and elastin production. Unlike growth factors, retinol can cause skin irritation and requires a gradual introduction into your routine. "Both can support hydration and are powerful tools for addressing signs of aging, but their best use depends on your skin’s needs and tolerance,” Dr. Murphy-Rose adds.

    According to Dr. Amin, the decision to use retinol or growth factors depends on what you're looking for in a skin-care routine. “For improving skin texture, retinol may be more effective in the long term due to its ability to promote cell turnover and collagen production,” she says. “Multiple studies have shown the efficacy of retinol and retinoids in reducing fine lines and wrinkles. For very sensitive skin that cannot tolerate retinol, growth factors may be more suitable, especially if you're looking for something less likely to irritate.”

    Meet the experts

    • Mina Amin, MD, a board-certified dermatologist in Los Angeles
    • Brendan Camp, MD, a double board-certified dermatologist and dermatopathologist at MDCS Dermatology: Medical Dermatology & Cosmetic Surgery in the tri-state area
    • Omer Ibrahim, MD, a board-certified dermatologist and founder of Salmalita Cosmetics, based in Chicago
    • Blair Murphy-Rose, MD, a board-certified dermatologist at Schweiger Dermatology based in Newport Beach, California

    How we test and review products

    When Allure tests a product, our editors look at it from every angle in an effort to best serve you. We review ingredients, scrutinize brand claims, and, when necessary, examine peer-reviewed scientific and medical studies. In addition to testing each and every product that's included in each and every review, we rely on experts who shape their fields, including dermatology, cosmetic chemistry, and medicine, to help us vet the ingredients and formulas.

    For our list of the best growth factor skin-care products, we considered each product's performance across five primary categories: product ingredients and efficacy, packaging, fragrance, texture, and product wear. Every product was determined to have excelled in each category by our editorial team, which is composed of in-house writers and editors as well as contributors—along with special consideration from dermatologists. To learn more information on our reporting and testing processes, read our complete reviews process and methodology page.

    Our staff and testers

    A beauty product is a personal purchase. You might be searching for a face cream to address persistent dryness or a new nail product to add to your Sunday self-care routine; you may simply be browsing around for the latest launches to hit the hair market. No matter what you seek or your individual needs and concerns, Allure wants to ensure that you love anything we recommend in our stories. We believe that having a diverse team of writers and editors—in addition to the wide range of outside testers and industry experts we regularly call upon—is essential to reaching that goal.

    After all, can we really say a skin-care product is the "best" for people over 50 if the only testers we’ve solicited opinions from folks who have yet to hit 30? Can we honestly deem a high-end diffuser worthy of your hard-earned cash if it’s never been tested on curls? We're proud that our staff spans a wide range of ages, skin tones, hair textures, genders, and backgrounds, which means that we are able to fairly assess any beauty product that comes into the beauty closet.

  • These Makeup Brush Sets Make Getting Ready So Much Easier

    These Makeup Brush Sets Make Getting Ready So Much Easier

    Image contains Allure editors with their favorite makeup brush sets surrounded by a collage of makeup brushesCollage: Jemeria Davison; Source images: Courtesy of Allure editors and brandsSave StorySave this storySave StorySave this story

    The best makeup brush sets can make getting ready a lot easier. Instead of guessing which brushes you actually need—or ending up with five different fluffy ones that all do the same thing—a well-curated set gives you the essentials in one go. “I love recommending sets because they remove decision fatigue when someone is building their brush collection,” says Thynna Wagenblast, a makeup artist based in New York City and Los Angeles.

    There’s also the practicality factor: Buying a set is usually more cost-effective than picking up each brush individually, and the tools are designed to work together for everything from buffing foundation to blending eye shadow. For beginners, that means less trial and error; for seasoned makeup lovers, it’s an easy way to refresh multiple tools at once. Many sets also come with a brush roll or travel case, which keeps everything organized and protects the bristles when you’re on the go.

    Our Top Makeup Brush Sets

    • Best for Travel: Sigma Beauty Essential Travel Brush Set, $135
    • Best Face Brushes: Morphe Buttery Blends, $28
    • Best Drugstore: Real Techniques Everyday Essentials Makeup Brush & Sponge Set, $19
    • Best for Beginners: Laura Geller 5-Piece Full Face Brush Set, $49

    Frequently Asked QuestionsAccordionItemContainerButtonLargeChevron

    • What’s the difference between synthetic and natural-hair brushes?
    • Can drugstore makeup brushes work as well as expensive ones?
    • How do you clean makeup brushes?
    • Meet the experts
    • How we test and review products
    • Our staff and testers

    When the brushes are thoughtfully designed—think soft, dense fibers and sturdy handles—blending tends to be easier, and your makeup looks that much more polished. Ahead, the sets we reach for most.

    Best for Travel: Sigma Beauty Essential Travel Brush Set

    Sigma Beauty Essential Travel Brush Set in branded components on a light gray backgroundSave to wishlistSave to wishlist

    Sigma Beauty

    Essential Travel Brush Set

    $135

    Ulta Beauty

    Allure beauty closet associate Edward Horgan using the Sigma Beauty Essential Travel Brush Set

    Edward Horgan

    Why it's worth it: Packing makeup for a trip always sounds simple until you're staring at your vanity, wondering which brushes make the cut. Sigma’s Essential Travel Brush Set streamlines things with “a well-edited, versatile set of everything you need for your entire face,” says Nick Barose, a makeup artist based in New York City. The kit includes seven multitasking eye and face brushes that can handle just about anything in your routine, from buffing in foundation to blending shadow or setting concealer.

    Since most of us aren’t exactly washing our makeup brushes mid-trip, it's helpful that these are made with synthetic antimicrobial fibers to resist bacterial buildup. They’re also built for life on the go: The metal sleeves that secure the bristles are made with the brand’s corrosion-resistant SigmaAlloy, helping prevent wobbling or loosening—even after getting jostled around in a suitcase or carry-on. And when you’re done getting ready, everything tucks neatly into a slim carrying case that keeps the brushes protected en route.

    Allure beauty closet associate Edward Horgan before using the Sigma Beauty Essential Travel Brush Set

    Horgan before using the Sigma Beauty Essential Travel Brush Set

    Edward HorganAllure beauty closet associate Edward Horgan after using the Sigma Beauty Essential Travel Brush Set

    Horgan after using the Sigma Beauty Essential Travel Brush Set

    Edward Horgan

    Tester feedback from beauty closet associate Edward Horgan

    AccordionItemContainerButtonLargeChevron

    “These brushes have great handles and a nice soft feel on the face! They’re a great size for traveling and I love the fact that they come with a tube case so you can keep them all in one place on a desk or countertop. It’s hard to find quality high performance brushes in a travel size so an essential kit like this is super convenient. Although the brushes are nice, I would’ve preferred one more condensed face brush compared to the angled eye brush it came with. I had to use another brush at my desk for my creams because the face brushes it came with were for liquid and powder specifically.” —Edward Horgan, beauty closet associate

    More to know

    AccordionItemContainerButtonLargeChevron

    • Bristle material: synthetic
    • What’s included: 7 brushes and a travel case
    • E30 Pencil Brush (eyeliner brush)
    • E40 Tapered Blending Brush (eye shadow brush)
    • E55 Eye Shading Brush (eye shadow brush)
    • E65 Small Angle Brush (brow/eyeliner brush)
    • F30 Large Powder Brush (powder brush)
    • F40 Large Angled Contour Brush (blush/bronzer brush)
    • F60 Foundation Brush (cream/liquid foundation brush)

    Best Eye Brushes: EcoTools Sea Gems Eye Makeup Brush Set

    EcoTools Sea Gems Eye Makeup Brush Set in branded components on a light gray backgroundSave to wishlistSave to wishlist

    EcoTools

    Sea Gems Eye Makeup Brush Set

    $16

    Ulta Beauty

    Allure senior commerce editor Sarah Felbin using the EcoTools Sea Gems Eye Makeup Brush Set

    Sarah Felbin

    Why it's worth it: If you’ve ever tried doing a full eye look with just one brush, you know it’s a bit like cooking dinner with only a spoon—it technically works, but it’s not exactly ideal. EcoTools’ Sea Gems Eye Makeup Brush Set gives you five multitasking tools so each step of your eye makeup performs the way it’s supposed to. One brush provides an even wash of color, another blends out the crease, a smaller smudge brush softens liner along the lash line, and an angled brush helps place pigment right where you want it. The brushes work with liquid, cream, powder, or stick shadows, so you’re covered no matter your formula of choice.

    Even better: The handles are made with ocean-bound recycled plastic, part of EcoTools’ mission to make beauty tools a little more planet-friendly—and the dreamy, sea-inspired colors give the brushes a subtle beachy vibe that looks pretty cute sitting on your vanity, too.

    Tester feedback from senior commerce editor Sarah Felbin

    AccordionItemContainerButtonLargeChevron

    “This brush set actually makes eye shadow feel foolproof. My most used is the All-Over Eye Brush—the larger size and rounded shape are perfect for applying a smooth, seamless wash of color in seconds. I'm also a big fan of the teeny tiny Smudge Brush for sweeping color along my lower lash line or smoking out my eyeliner. The entire set is easy to use, easy to clean, and well-made (no shedding bristles here). Plus, each brush is labeled on the handle, which comes in handy on days when I'm speeding through my makeup routine.” —Sarah Felbin, senior commerce editor

    More to know

    AccordionItemContainerButtonLargeChevron

    • Bristle material: synthetic
    • What’s included: 5 cream/powder/liquid eye brushes:
    • All-Over Eye Brush
    • Tapered Eye Brush
    • Blending Eye Brush
    • Smudge Brush
    • Angled Shadow Brush

    Best Face Brushes: Morphe Buttery Blends 4-Piece Face Brush Set

    Morphe Buttery Blends 4-Piece Face Brush Set in branded components on a light gray backgroundSave to wishlistSave to wishlist

    Morphe

    Buttery Blends 4-Piece Face Brush Set

    $28

    Ulta Beauty

    Allure senior editor Jesa Marie Calaor using the Morphe Buttery Blends 4-Piece Face Brush Set

    Jesa Marie Calaor

    Why it's worth it: True to the name, the plush “buttery” bristles in Morphe’s Buttery Blends 4-Piece Face Brush Set make blending feel almost effortless. The set includes four face brushes designed to cover the key steps of your base routine, from buffing out concealer to blending blush and sculpting bronzer. The standout is the medium-angled powder bronzer brush—exclusive to this set—which hugs the natural curves of your cheekbones to softly diffuse color.

    Another perk: The bristles are infused with silver ions, which help inhibit the growth of odor-causing bacteria on the fibers, which is always a nice bonus since you likely use complexion brushes more than the others in your kit. No matter if you’re using creams, liquids, or powders, the plush, soft bristles ensure a flawless blend every time.

    Calaor before using the Morphe Buttery Blends 4Piece Face Brush Set

    Calaor before using the Morphe Buttery Blends 4-Piece Face Brush Set

    Jesa Marie CalaorCalaor after using the Morphe Buttery Blends 4Piece Face Brush Set

    Calaor after using the Morphe Buttery Blends 4-Piece Face Brush Set

    Jesa Marie Calaor

    Tester feedback from senior editor Jesa Marie Calaor

    AccordionItemContainerButtonLargeChevron

    “I use this product every day. I don't always use each brush for its intended purposes: For example, I sometimes use the Slanted Blush Brush for bronzer, the Domed Concealer Brush for sculpting my nose, and the Slanted Cream & Liquid Bronzer Brush for my CC cream. But that's the beauty of this set—four brushes can be used for so many different types of product. That's major, especially with how often I travel—I never feel like I left a tool that I need at home. The bristles are so soft and the pouch it comes in is so convenient.” —Jesa Marie Calaor, senior editor

    More to know

    AccordionItemContainerButtonLargeChevron

    • Bristle material: synthetic
    • What’s included: 4 complexion brushes:
    • M133 Domed Concealer Brush (cream/liquid concealer brush)
    • M202 Slanted Blush Brush (cream/liquid/powder blush brush)
    • M242 Slanted Cream & Liquid Bronzer Brush (cream/liquid bronzer brush)
    • M244 Medium Angled Powder Bronzer Brush (powder bronzer brush)

    Best Drugstore: Real Techniques Everyday Essentials Makeup Brush & Sponge Set

    Real Techniques Everyday Essentials Makeup Brush & Sponge Set in branded components on a light gray backgroundSave to wishlistSave to wishlist

    Real Techniques

    Everyday Essentials Makeup Brush & Sponge Set

    $19

    Amazon

    $20

    Ulta Beauty

    Why it's worth it: If your makeup routine is more about the basics than full glam—or you need a downsized kit to toss in your carry-on—Real Techniques’ Everyday Essentials Makeup Brush Set is a great place to start. The kit includes four versatile brushes—three for the complexion and one for the eyes—plus the brand’s Miracle Complexion Sponge (a 2025 Best of Beauty winner!), with a unique three-sided design that helps you tap, blend, and buff complexion products with ease.

    “If you’re a newbie or minimalist when it comes to makeup, this set is affordable and versatile,” says Kierra Lanice Wray, a makeup artist based in Lansing, Michigan. “If you don’t have a blush handy but you have bronzer, it’s okay to use the 400 Blush Brush for bronzer,” she says. And the 300 Deluxe Crease Brush isn’t just for shadow: “It also diffuses concealer beautifully.” In other words, you’re covered for face, cheeks, and eyes with just one set.

    Felbin using the Real Techniques Everyday Essentials Makeup Brushes from Felbin

    Sarah FelbinFelbin after using the Real Techniques Everyday Essentials Makeup Brushes from Felbin

    Felbin after using the Real Techniques Everyday Essentials Makeup Brushes from Felbin

    Sarah Felbin

    Tester feedback of the Real Techniques Everyday Essentials Makeup Brushes from Felbin

    AccordionItemContainerButtonLargeChevron

    “When I first checked the price on this set, I was shocked—for less than $4 per tool, they perform beautifully and feel much more expensive than they are! The sleek, brushed metal handles have a nice weight to them, and the bristles feel super-soft (plus, they don't fall out as I'm using the brushes). Each brush applies powders and creams flawlessly, making all of my products very easy to blend without disturbing the layers underneath." —Sarah Felbin, senior commerce editor

    Tester feedback of the Real Techniques Miracle Complexion Sponge from senior director of commerce audience & analytics Lexi Herrick

    AccordionItemContainerButtonLargeChevron

    “This complexion sponge is really high-quality and effective. I find that it blends well without absorbing too much product, and has a gentle texture that never irritates or rubs too harshly on my skin. It also cleans well and can be used for much longer than many of the makeup sponges I’ve tried.” —Lexi Herrick, senior director of commerce audience & analytics

    More to know

    AccordionItemContainerButtonLargeChevron

    • Bristle material: synthetic
    • What’s included: 3 complexion brushes, 1 eye shadow brush, 1 sponge
    • 400 Blush Brush (powder blush brush)
    • 300 Deluxe Crease Brush (eye shadow brush)
    • 402 Setting Brush (powder blush/highlighter brush)
    • 200 Expert Face Brush (cream/liquid foundation)
    • Sponge

    Best for Advanced Users: Sephora Collection 8-Piece Pro Face and Eye Brush Set

    Sephora Collection 8-Piece Pro Face and Eye Brush Set in branded components on a light gray backgroundSave to wishlistSave to wishlist

    Sephora Collection

    8-Piece Pro Face and Eye Brush Set

    $99

    Sephora

    Why it's worth it: Before you assume an eight-piece brush set is only for makeup artists—or, ahem, beauty editors with overflowing kits—hear us out: Sephora Collection’s 8-Piece Pro Face and Eye Brush Set actually makes your routine easier, not more complicated. The lineup includes eight face and eye brushes that cover the essentials (foundation, powder, blush, highlight, concealer, and eye makeup), so you don’t have to keep improvising with whatever brush is closest.

    Inspired by Sephora’s Pro brush line, each one features ultra-soft vegan fibers that pick up and blend product effortlessly, whether you’re working with powders, creams, or liquids. What’s more, everything comes packed in a sleek case that protects the brushes while you travel and doubles as a handy holder on your vanity—keeping them neatly in place instead of rolling everywhere.

    Allure commerce editor Sarah Han using the Sephora 8-Piece Pro Face and Eye Brush Set

    Sarah HanA selfie of Allure commerce editor Sarah Han holding a black leather container of the Sephora 8Piece Pro Face and Eye...

    Han after using the Sephora 8-Piece Pro Face and Eye Brush Set

    Sarah Han

    Tester feedback from commerce editor Sarah Han

    AccordionItemContainerButtonLargeChevron

    “Ever since I picked up the Sephora Pro Bronzer Brush #88 (a Best of Beauty winner!), it’s become my ride-or-die blush brush. It’s perfectly dense—not too much, not too little—key for someone who loves to pack on blush. Yes, I know it’s technically meant for bronzer, but that’s the beauty of this set—you can use whatever feels most comfortable/right for any step. (Likewise, I use the angled Pro Blush Brush for my contour.) While I only started with those two brushes, it made complete sense for me to pick up the entire set. The bristles across the board are so freakin’ soft and pick up pigment beautifully. I like how chic the all-black handles (and silver Sephora logo) look individually and all together, and the chic leather organizer is perfect for longer trips, when I have the suitcase space to plop it into.” —Sarah Han, commerce editor

    More to know

    AccordionItemContainerButtonLargeChevron

    • Brush material: synthetic
    • What’s included: 5 complexion brushes, 2 eye shadow brushes, 1 brow brush, and a case
    • #56 Pro Foundation Brush
    • #57 Pro Concealer Brush
    • #59 Pro Powder Brush
    • #93 Pro Blush Brush
    • #98 Pro Highlighter Brush
    • #15 Pro Eyeshadow Brush
    • #27 Pro Crease Brush
    • #20 Pro Brow Brush

    Best for Beginners: Laura Geller 5-Pc Full Face Brush Set

    Laura Geller 5-Pc Full Face Brush Set in branded components on a light gray backgroundSave to wishlistSave to wishlist

    Laura Geller

    5-Pc Full Face Brush Set

    $49

    Amazon

    Why it's worth it: If you’re a newbie, you might be convinced that applying makeup with your fingers works just fine, but the right brushes can make everything look smoother, more blended, and a lot easier. Laura Geller’s 5-Piece Full Face Brush Set is “especially great for beginners because it keeps things simple,” with three face brushes and two eye brushes that cover the essentials without overwhelming you, says Barose.

    The lineup also works particularly well with Laura Geller’s signature baked powders, which are meant to be lightly swirled and buffed into skin. Use the angled brush to sweep on blush or bronzer, the classic bronzer brush to add warmth along the high points of your face, and the retractable airbrush kabuki—a dense, rounded brush with tightly packed bristles that buffs powder or foundation into skin for that smooth, diffused finish. Two eye shadow brushes round out the set for quick washes of color or softly blended smoky looks. They also come with super soft vegan bristles that won’t shed and will keep their shape over time.

    More to know

    AccordionItemContainerButtonLargeChevron

    • Brush material: synthetic
    • What’s included: 3 complexion brushes, 2 eye shadow brushes
    • Angled Blush Brush
    • Bronzer Brush
    • Airbrush Kabuki Brush
    • 2 Eyeshadow Brushes

    Best for Sensitive Skin: Hourglass Vegan Brush Travel Set

    Hourglass Vegan Brush Travel Set in branded components on a light gray backgroundSave to wishlistSave to wishlist

    Hourglass

    Vegan Brush Travel Set

    $340

    Nordstrom

    $340

    Sephora

    Why it's worth it: If your skin gets irritated at the mere thought of scratchy makeup brushes, the Hourglass Vegan Travel Brush Set is an investment that makes sense. Each brush is made with ultra-soft, PETA-approved Taklon bristles—a synthetic fiber designed to mimic the feel of natural hair without the proteins that can sometimes trigger irritation. “These high-quality vegan brushes help apply makeup beautifully without the risk of allergic reactions to the bristles,” says Barose. The silky fibers glide over skin, blend seamlessly, and are easy to keep clean. The seven-piece lineup covers all the bases. It includes the dual-ended Ambient Lighting Edit brush for powders, bronzer, blush, and highlighter, along with precision eye brushes. You’ll also find the brand’s Vanish foundation (a 2024 Best of Beauty winner) and concealer brushes, which hug the contours of the face for seamless coverage.

    A few thoughtful details make the set feel especially worth the splurge: Weighted metal handles offer better control while blending, and the sleek bronze case with a vegan leather roll keeps everything protected in transit. With a little care—regular gentle washing and letting them dry flat—they’ll stay soft, clean, and ready to blend for years.

    More to know

    AccordionItemContainerButtonLargeChevron

    • Brush material: synthetic
    • What’s included: 5 complexion brushes, 2 eye shadow brushes
    • Ambient Lighting Edit Brush (powder, blush, bronzer brush)
    • Veil Single Powder brush (setting powder brush)
    • No 14 Detail Setting Brush (powder brush)
    • No 6 Tapered Blender Brush (eye shadow brush)
    • No 12 Beveled Shadow Brush (eye shadow brush)
    • Vanish Seamless Finish Concealer Brush (concealer brush)
    • Vanish Seamless Finish Foundation brush (foundation brush)

    Frequently Asked Questions

    What’s the difference between synthetic and natural-hair brushes?

    The biggest difference between synthetic and natural-hair brushes comes down to the bristles themselves. Natural brushes are typically made from animal hair and can be great for picking up powders, but they may feel rougher on sensitive skin. Synthetic options are made from engineered fibers like Taklon. “Synthetic fibers tend to be gentler and more hygienic than natural hair brushes,” says Wagenblast. “Synthetic bristles are nonporous, so they’re less likely to trap bacteria, oils, or dead skin cells that can cause irritation.” Because of that smooth surface, they’re also easier to clean and tend to work well with a wide range of formulas—from liquids and creams to powders.

    Can drugstore makeup brushes work as well as expensive ones?

    Some of the best brushes don’t come with a luxury price tag. Sets like the Real Techniques’ Everyday Essentials in our roundup above prove you don’t need to spend a fortune for great performance. “It’s one of the besdrugstore brush kitst drugstore brush kits because it delivers professional performance at a very accessible price,” says Wagenblast. The brushes are “incredibly soft but still dense enough to pick up and distribute product evenly,” making them effective with both creams and powders. Wagenblast also notes that durability matters: These brushes “hold their shape and softness even after frequent washing,” which isn’t always the case with cheaper tools.

    How do you clean makeup brushes?

    Cleaning your makeup brushes regularly helps prevent product buildup, bacteria, and skin irritation. “I always recommend washing brushes at least once a week with a gentle cleanser like baby shampoo to keep them clean and maintain that softness,” says Wagenblast. To do it properly, swirl the brush bristles in lukewarm water with cleanser, gently massage out makeup residue, then rinse thoroughly. Once you’re done, just reshape the bristles and lay the brushes flat on a towel to dry. This way, you’ll avoid water messing with the glue inside the handle and keep the brush heads in good shape.

    Meet the experts

    • Nick Barose, a makeup artist based in New York City
    • Thynna Wagenblast, a makeup artist based in New York City and Los Angeles
    • Kierra Lanice Wray, a makeup artist based in Lansing, Michigan

    How we test and review products

    When Allure tests a product, our editors look at it from every angle in an effort to best serve you. We review ingredients, scrutinize brand claims, and, when necessary, examine peer-reviewed scientific and medical studies. In addition to testing each and every product that’s included in each and every review, we rely on experts who shape their fields, including dermatology, cosmetic chemistry, and medicine, to help us vet the ingredients and formulas.

    For our list of the best makeup brush sets, we considered each product’s performance across five primary categories: product ingredients and efficacy, packaging, fragrance, texture, and product wear. Every product was determined to have excelled in each category by our editorial team, which is composed of in-house writers and editors as well as contributors—along with special consideration from dermatologists. To learn more information on our reporting and testing processes, read our complete reviews process and methodology page.

    Our staff and testers

    A beauty product is a personal purchase. You might be searching for a face cream to address persistent dryness or a new nail product to add to your Sunday self-care routine; you may simply be browsing around for the latest launches to hit the hair market. No matter what you seek or your individual needs and concerns, Allure wants to ensure that you love anything we recommend in our stories. We believe that having a diverse team of writers and editors—in addition to the wide range of outside testers and industry experts we regularly call upon—is essential to reaching that goal.

    After all, can we really say a skin-care product is the “best” for people over 50 if the only testers we’ve solicited opinions from folks who have yet to hit 30? Can we honestly deem a high-end diffuser worthy of your hard-earned cash if it’s never been tested on curls? We’re proud that our staff spans a wide range of ages, skin tones, hair textures, genders, and backgrounds, which means that we are able to fairly assess any beauty product that comes into the beauty closet.

  • Amazon Has Amazing Beauty Deals Right Now

    Amazon Has Amazing Beauty Deals Right Now

    Image may contain Bottle Shaker and ShampooCollage: Jemeria Davison; Source images: Courtesy of brandsSave StorySave this storySave StorySave this story

    One of our favorite beauty destinations is doing what it does best: a mega savings event (and no, it’s not another Prime Day). Amazon’s Big Spring Sale is in full swing from March 25 through March 31, offering up to 40% off across the site—but, naturally, we’re most excited about the beauty steals. From editor-favorite cleansing oils to time-saving multi-stylers, tons of 2025 Allure Best of Beauty-winning products are marked down, making it the perfect time to stock up on your go-tos or try something new. (Hey, Anua, Briogeo, Medicube, and R+Co!)

    While the deals are open to all shoppers, Amazon Prime members snag free two-day shipping and access to even more exclusive savings. So, what are you waiting for? Curl up on the couch, dive into the sale, and fill your virtual cart with fresh spring beauty essentials before they’re gone. Your vanity (and your self-care routine) will thank you.

    Our Top Picks

    ma:nyo Pure Cleansing Oil orange bottle of facial cleansing oil with white pump on light gray background with red Allure Best of Beauty seal in the top right cornerOil OutMa:nyo Pure Cleansing OilJUMP TO PRODUCT$23 $18 (22% off)

    Amazon

    Topicals Slick Salve Mint Glossy Lip Balm in branded tube component on a light gray backgroundMint ConditionTopicals Slick Salve Mint Glossy Lip BalmJUMP TO PRODUCT$16

    Amazon

    Haruharu Wonder Black Rice Probiotics Barrier Essence in branded component on a light gray backgroundEssence-ially PerfectHaruharu Wonder Black Rice Probiotics Barrier EssenceJUMP TO PRODUCT$22 $20 (9% off)

    Amazon

    Kitsch Microfiber Hair Towel in branded component on a light gray backgroundFrizz FighterKitsch Microfiber Hair TowelJUMP TO PRODUCT$23

    Amazon

    Anua PDRN Hyaluronic Acid 100 Moisturizing Cream in branded tube component on a light gray backgroundSuper SootherAnua PDRN Hyaluronic Acid 100 Moisturizing CreamJUMP TO PRODUCT$24

    Amazon

    Frequently Asked QuestionsAccordionItemContainerButtonLargeChevron

    • Meet the experts
    • How we test and review products
    • Our staff and testers

    Ma:nyo Pure Cleansing Oil

    ma:nyo Pure Cleansing Oil orange bottle of facial cleansing oil with white pump on light gray background with red Allure Best of Beauty seal in the top right cornerSave to wishlistSave to wishlist

    Ma:nyo

    Pure Cleansing Oil

    $23 $18 (22% off)

    Amazon

    Allure commerce writer Lily Wohlner applying the Ma:nyo Pure Cleansing Oil

    Lily Wohlner

    A 2025 Best of Beauty Award winner, Ma:nyo’s Pure Cleansing Oil features 14 plant oils that transform into a luxurious milk with water to deeply cleanse, regulate sebum production, and leave skin looking plump and refreshed.

    Wohlner before applying the Manyo Pure Cleansing Oil

    Wohlner before applying the Ma:nyo Pure Cleansing Oil

    Lily WohlnerWohlner after applying the Manyo Pure Cleansing Oil

    Wohlner after applying the Ma:nyo Pure Cleansing Oil

    Lily Wohlner

    Alastin Skincare Transform Body Treatment

    Alastin Skincare TransFORM Body Treatment Skin Firming Lotion in branded bottle component on a light gray backgroundSave to wishlistSave to wishlist

    Alastin Skincare

    Transform Body Treatment

    $220

    Amazon

    Alastin’s Transform Body Treatment encourages collagen production to “help enhance skin firmness, especially in areas prone to laxity like the arms, thighs, or abdomen with continued use," Rachel Westbay, MD, a board-certified dermatologist in New York City, told Allure.

    Round Lab Birch Juice Moisturizing UVLock SPF 45

    Round Lab Birch Juice Moisturizing UVLock Spectrum 45 Sunscreen in branded tube component on a light gray backgroundSave to wishlistSave to wishlist

    Round Lab

    Birch Juice Moisturizing UVLock SPF 45

    $22

    Amazon

    Allure contributing commerce writer Christa Joanna Lee applying the Round Lab Birch Juice Moisturizing UVLock

    Christa Joanna Lee

    Round Lab’s Birch Juice Moisturizing UV Lock is a non-greasy, super lightweight chemical sunscreen that won’t clog pores or cause breakouts. Plus, its skin-smoothing finish makes for great prep underneath your foundation.

    T3 SinglePass Curling Iron

    T3 SinglePass Curling Iron in branded component on a light gray backgroundSave to wishlistSave to wishlist

    T3

    SinglePass Curling Iron

    $160

    Amazon

    T3’s SinglePass Curling Iron features an extra-long ceramic barrel that can cover your whole head in just a few minutes, giving tresses a shiny, professional-looking finish.

    First Aid Beauty KP Bump Eraser Body Scrub

    First Aid Beauty KP Bump Eraser Body Scrub in branded component on a light gray background with best of beauty seal in the top right cornerSave to wishlistSave to wishlist

    First Aid Beauty

    KP Bump Eraser Body Scrub

    $29

    Amazon

    Allure former content director Kara McGrath using First Aid Beauty’s KP Smoothing Body Lotion

    Kara McGrath

    Lactic acid is the star ingredient in First Aid Beauty's Best of Beauty-winning KP Smoothing Body Lotion, which sloughs away dead skin cells and smoothes texture without irritating sensitive skin.

    Topicals Slick Salve Mint Glossy Lip Balm

    Topicals Slick Salve Mint Glossy Lip Balm in branded tube component on a light gray backgroundSave to wishlistSave to wishlist

    Topicals

    Slick Salve Mint Glossy Lip Balm

    $16

    Amazon

    Topicals’ Slick Salve delivers a refresh with every swipe—an instant pick-me-up for dry lips. Beyond the cooling sensation, shea butter and coconut oil soothe skin, leaving lips soft and glossy.

    Haruharu Wonder Black Rice Probiotics Barrier Essence

    Haruharu Wonder Black Rice Probiotics Barrier Essence in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Haruharu Wonder

    Black Rice Probiotics Barrier Essence

    $22 $20 (9% off)

    Amazon

    Allure commerce editor Sarah Han applying the Haruharu Wonder Black Rice Probiotics Barrier Essence

    Sarah Han

    Loaded with black rice probiotics and barrier-loving ceramides and lipids, this milky serum brings stressed skin back from the brink—turning red, dry patches into a thing of the past.

    Avène Cicalfate+ Restorative Protective Cream

    Avène Cicalfate+ Restorative Protective Cream in branded tube component on a light gray backgroundSave to wishlistSave to wishlist

    Avène

    Cicalfate+ Restorative Protective Cream

    $26

    Amazon

    Dry patches? Chapped lips? Rough elbows? Avène’s Cicalfate+ Restorative Protective Cream smooths it all, thanks to soothing thermal spring water that helps skin bounce back from stress.

    Medicube Facial Cleanser Zero Pore Capsule Cleansing Foam

    Medicube Zero Pore SA Clear Capsule Facial Deep Cleanser in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Medicube

    Facial Cleanser Zero Pore Capsule Cleansing Foam

    $20 $15 (25% off)

    Amazon

    A thick, creamy formula that suds up into a velvety foam, this Korean cleanser combines micro blue exosome capsules for gentle exfoliation, with mandelic and salicylic acids to maintain clear pores. Meanwhile, cica and green tea calm irritation and deliver antioxidant protection.

    Lee applying the Zero Pore Capsule Cleansing Foam

    Christa Joanna LeeLee after applying the Zero Pore Capsule Cleansing Foam

    Lee after applying the Zero Pore Capsule Cleansing Foam

    Christa Joanna Lee

    R+Co Dallas Thickening Shampoo

    R+Co Dallas Biotin Thickening Shampoo in branded component on a light gray backgroundSave to wishlistSave to wishlist

    R+Co

    Dallas Thickening Shampoo

    $38 $32 (16% off)

    Amazon

    Limp hair? Get outta town and head all the way to Dallas…that is, R+Co’s Dallas Thickening Shampoo. It’s infused with shine-enhancing vitamin B5 and strengthening biotin and coconut oil, for beautiful bounce that mimics a salon blowout.

    Missha M Perfect Cover BB Cream

    Missha M Perfect Cover BB Cream in branded tube component on a light gray backgroundSave to wishlistSave to wishlist

    Missha

    M Perfect Cover BB Cream

    $19 $15 (21% off)

    Amazon

    Formulated with moisture-locking hyaluronic acid and ceramides alongside soothing rosemary leaf and chamomile extracts, Missha M’s Perfect Cover BB Cream delivers SPF 42 protection and buildable medium coverage that helps cancel out discoloration.

    Anua PDRN Hyaluronic Acid 100 Moisturizing Cream

    Anua PDRN Hyaluronic Acid 100 Moisturizing Cream in branded tube component on a light gray backgroundSave to wishlistSave to wishlist

    Anua

    PDRN Hyaluronic Acid 100 Moisturizing Cream

    $24

    Amazon

    Allure senior commerce editor Sarah Felbin applying the Anua PDRN Hyaluronic Acid 100 Moisturizing Cream

    Sarah Felbin

    This Anua PDRN Hyaluronic Acid 100 Moisturizing Cream stars the salmon DNA-derived, K-beauty superstar ingredient that signals to your skin to repair and strengthen. Hyaluronic acid, squalane, and niacinamide step in to further hydrate and calm.

    Felbin before applying the Anua PDRN Hyaluronic Acid 100 Moisturizing Cream

    Felbin before applying the Anua PDRN Hyaluronic Acid 100 Moisturizing Cream

    Sarah FelbinFelbin after applying the Anua PDRN Hyaluronic Acid 100 Moisturizing Cream

    Felbin after applying the Anua PDRN Hyaluronic Acid 100 Moisturizing Cream

    Sarah Felbin

    Anua Heartleaf 77 Soothing Toner

    Anua Heartleaf 77 Soothing Toner in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Anua

    Heartleaf 77 Soothing Toner

    $23 $20 (13% off)

    Amazon

    If calm, balanced, radiant skin is your goal, Anua’s Heartleaf 77 Soothing Toner delivers. Powered by heartleaf—an herb known for its calming properties—it helps ease dryness-induced irritation, while hyaluronic acid boosts moisture levels for a dewy, glass-skin glow.

    Briogeo Style + Treat Yuzu + Plum Oil Sleek Stick

    Briogeo Style + Treat Yuzu + Plum Oil Sleek Stick in branded hot pink component on light gray backgroundSave to wishlistSave to wishlist

    Briogeo

    Style + Treat Yuzu + Plum Oil Sleek Stick

    $23

    Amazon

    Put flyaways back in their place with Biogeo’s Sleek Stick. Yuzu extract, plum oil, and B vitamins lock in moisture and nutrients, leaving hair glossy and sleek without that heavy, oily finish.

    Laura Geller Sculpt-n-Stay Waterproof Brow Pencil

    Laura Geller Sculpt-n-Stay Waterproof Brow Pencil in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Laura Geller

    Sculpt-n-Stay Waterproof Brow Pencil

    $23

    Amazon

    Laura Geller’s Sculpt-n-Stay Pencil glides on easily, fills in sparse areas, and keeps brows perfectly shaped and in place all day.

    AquaBliss High Output Revitalizing Shower Filter

    AquaBliss High Output Revitalizing Shower Filter in branded component on a light gray backgroundSave to wishlistSave to wishlist

    AquaBliss

    High Output Revitalizing Shower Filter

    $37

    Amazon

    Designed with a blend of advanced filters, including stainless steel mesh and activated carbon, Aquabliss’ Shower Filter purifies your water and enriches it with vitamin C and tourmaline, revealing softer skin and glossier strands.

    Kitsch Microfiber Hair Towel

    Kitsch Microfiber Hair Towel in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Kitsch

    Microfiber Hair Towel

    $23

    Amazon

    Kitsch’s Microfiber Hair Towel gently wicks away excess moisture without stripping hair of its natural oils, so strands dry quickly and frizz-free.

    Biodance Collagen Gel Toner Pads

    A jar of Biodance Collagen Gel Toner Pads on a light gray backgroundSave to wishlistSave to wishlist

    Biodance

    Collagen Gel Toner Pads

    $26 $22 (15% off)

    Amazon

    Han applying the Biodance Cera-nol Gel Toner Pads

    Sarah Han

    “These are so, so, so, so soothing—some of the most cooling, most drenched toner pads I've ever put on my face,” Han says of Biodance’s Collagen Gel Toner Pads. “One casual swipe of this makes my skin look 10 times dewier, not even joking.”

    Dyson Airwrap i.d. Multi-Styler

    Dyson Airwrap i.d. Multi-Styler in multiple branded components on a light gray backgroundSave to wishlistSave to wishlist

    Dyson

    Airwrap i.d. Multi-Styler

    $650 $542 (17% off)

    Amazon

    Allure senior art director Ingrid Fowler using the Dyson Airwrap i.d. Multi-Styler and Dryer

    Ingrid Fowler

    The Dyson Airwrap i.d. is available in two versions, each with six attachments: The Straight/Wavy includes a thicker curling barrel and a flyaway smoother, while the Curly/Coily comes with a diffuser and a wide-tooth comb. Its smart design and impressively short drying time earned it an Allure Best of Beauty Award in 2025.

    La Roche-Posay Hyalu B5 Suractivated Anti-Aging Face & Neck Cream

    La Roche-Posay Hyalu B5 Suractivated Cream blue jar with white lid on light gray backgroundSave to wishlistSave to wishlist

    La Roche-Posay

    Hyalu B5 Suractivated Anti-Aging Face & Neck Cream

    $40

    Amazon

    Allure social media director Kassidy Silva applying the La Roche-Posay Hyalu B5 Suractivated Cream

    Kassidy Silva

    Formulated with mature skin in mind, La Roche-Posay’s Hyalu B5 Suractivated Face & Neck Cream houses three different sizes of hyaluronic acid molecules to plump and smooth the look of fine lines and wrinkles.

    Beauty of Joseon Ginseng Essence Water

    Beauty of Joseon Ginseng Essence Water Hydrating Face Toner in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Beauty of Joseon

    Ginseng Essence Water

    $18

    Amazon

    Antioxidant-rich ginseng root water is the base of this Beauty of Joseon essence—it helps regulate sebum and visibly refine pores over time for an ultra-smooth base.

    Clinique Almost Lipstick Tinted Lip Balm in Pink Honey

    Clinique Almost Lipstick Tinted Lip Balm in Pink Honey in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Clinique

    Almost Lipstick Tinted Lip Balm in Pink Honey

    $25 $19 (24% off)

    Amazon

    Felbin applying the Clinique Almost Lipstick in Pink Honey

    Sarah Felbin

    Clinique’s Almost Lipstick is back in the spotlight thanks to TikTok's love for Black Honey, a 2023 Best of Beauty winner. New shades like Nude Honey and this one, Pink Honey, have also joined the lineup, but the formula has stayed just how we like it—sheer, lightweight, and enriched with castor seed oil, candelilla wax, and vitamin E for comfortable wear.

    Felbin before applying the Clinique Almost Lipstick in Pink Honey

    Felbin before applying the Clinique Almost Lipstick in Pink Honey

    Sarah FelbinFelbin after applying the Clinique Almost Lipstick in Pink Honey

    Felbin after applying the Clinique Almost Lipstick in Pink Honey

    Sarah Felbin

    Estée Lauder Double Wear 24-Hour Maximum Cover Camouflage Foundation for Face and Body SPF 15

    Estée Lauder Double Wear 24-Hour Maximum Cover Camouflage Foundation for Face and Body SPF 15 in branded tube component on a light gray backgroundSave to wishlistSave to wishlist

    Estée Lauder

    Double Wear 24-Hour Maximum Cover Camouflage Foundation for Face and Body SPF 15

    $55 $47 (15% off)

    Amazon

    In 13 creamy shades, Estée Lauder Double Wear 24-Hour Maximum Cover Camouflage Foundation has a skin-like finish that makes discoloration and redness disappear before your eyes—and the all-day staying power doesn't hurt, either.

    Olaplex No. 4D Clean Weightless Volume Dry Shampoo

    Olaplex No.4D Clean Volume Detox Dry Shampoo in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Olaplex

    No. 4D Clean Weightless Volume Dry Shampoo

    $30

    Amazon

    Powered by oil-absorbing micro-fine starch and shine-boosting rambutan seed extract, Olaplex’s Best of Beauty-winning No. 4D Dry Shampoo delivers on both sides of the spectrum—lifting away grease while leaving hair super-silky.

    Smashbox Always Sharp Longwear Kohl Eyeliner Pencil

    Smashbox Always Sharp Longwear Kohl Eyeliner Pencil in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Smashbox

    Always Sharp Longwear Kohl Eyeliner Pencil

    $27

    Amazon

    Felbin applying the Smashbox Always Sharp Longwear Waterproof Kohl Eyeliner Pencil

    Sarah Felbin

    Smashbox’s Always Sharp Kohl Eyeliner is creamy enough to smoke out, with a tip that never goes blunt. The genius? It self-sharpens every time you twist the cap.

    Felbin before applying the Smashbox Always Sharp Longwear Waterproof Kohl Eyeliner Pencil

    Felbin before applying the Smashbox Always Sharp Longwear Waterproof Kohl Eyeliner Pencil

    Sarah FelbinFelbin after applying the Smashbox Always Sharp Longwear Waterproof Kohl Eyeliner Pencil

    Felbin after applying the Smashbox Always Sharp Longwear Waterproof Kohl Eyeliner Pencil

    Sarah Felbin

    Fwee Blurry Pudding Pot

    Fwee Lip&Cheek Blurry Pudding Pot in rose gold branded component on a light gray backgroundSave to wishlistSave to wishlist

    Fwee

    Blurry Pudding Pot

    $20 $16 (20% off)

    Amazon

    Don’t be fooled by how bold it looks in the pot: Fwee’s Blurry Pudding Pot blends out into a soft, sheer tint that gives lips and cheeks a fresh, lit-from-within glow (like you just caught a little sun).

    Bumble and Bumble Curl Defining Styling Cream

    Bumble and Bumble Curl Defining Styling Cream in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Bumble and Bumble

    Curl Defining Styling Cream

    $37

    Amazon

    Reduce frizz, add shine, and offer your curls a soft, flexible hold with Bumble and Bumble's Curl Defining Styling Cream, which should be scrunched into wet hair from mid-shaft to ends before air drying or diffusing.

    Cyklar Sensorial Body Wash

    Cyklar Sensorial Body Wash in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Cyklar

    Sensorial Body Wash

    $35

    Amazon

    Foamy, silky, and never stripping, Cyklar’s editor-loved Body Wash cleanses deeply, while a blend of argan, jojoba, and avocado oils (plus glycerin) keeps skin smooth and hydrated.

    Frequently Asked Questions

    How We Find the Best Amazon Big Spring Sale Beauty Deals

    Our shopping team searches daily for the best beauty products in the industry. We enlist the help of multiple editors, writers, contributors, and experts to determine which products are really worth your penny. Our Amazon Big Spring Sale 2026 beauty sales are no different: We base our discounted selections on products with at least 4.0-star average ratings, past Allure Best of Beauty award winners, and those that our editors and experts have tried and given a stamp of approval.

    Why Trust Allure for the Best Amazon Big Spring Sale Deals?

    No matter what you seek or your individual needs and concerns when you’re shopping for the best Amazon Big Spring Sale 2026 beauty deals, we want to ensure that you love anything we recommend in our stories. We believe that having a diverse team of writers and editors—in addition to the wide range of outside testers and industry experts we regularly call upon—is essential to reaching that goal.

  • 8 Best Boob Tapes for Smooth, Secure Hold in Any Outfit

    8 Best Boob Tapes for Smooth, Secure Hold in Any Outfit

    Image may contain Advertisement Poster Adult Person Business Card Paper and TextCollage: Paula Bolando; Source images: Courtesy of brandsSave StorySave this storySave StorySave this story

    Sometimes, you need extra support. Not the emotional kind (though that’s nice, too)—we’re talking about the best boob tapes. Unlike strapless bras that can slip loose, boob tape offers customizable support that works with your outfit. That backless dress? That barely-there top? Consider them handled. It’s support, minus the straps, the bulk, and the constant readjusting.

    Boob tape is basically what it sounds like: adhesive body tape that comes in rolls or strips designed to lift, shape, and hold up your breasts. Similar to sticky bras, they’re all about going invisible. Most options are made from breathable materials that flex as you move, keeping everything secure. Plus, they’re made with sensitive skin in mind and come in a wide range of skin tones for a more seamless, invisible finish. Keep reading to see our picks for the best boob tape, plus everything you need to know about safely applying and removing it.

    Our Top Boob Tapes

    • Best Boob Tape Overall: Cakes Tape, $49
    • Best Sizes: Nood Shape Tape, $30
    • Best Sweatproof: Booby Tape The Original Breast Tape, $16
    • Most Beginner-Friendly: Nippies Precut Tape, $15

    Frequently Asked QuestionsAccordionItemContainerButtonLargeChevron

    • How to (Safely!) Apply Boob Tape
    • How to (Safely!) Remove Boob Tape
    • Meet the experts
    • How we test and review products
    • Our staff and testers

    Best Boob Tape Overall: Cakes Boob Tape

    Cakes Tape six strips of boob tape and pink canister on light gray backgroundSave to wishlistSave to wishlist

    Cakes

    Boob Tape

    $49

    Cakes Body

    Why it’s worth it: If you’ve sworn off traditional boob tape but still want something easy to use, gentle on your skin (thanks, silicone!), and reliably holds everything in place, Cakes Tape is definitely worth a spot in your rotation. It’s been such a game-changer when we’re in a rush—no cutting or measuring here—just stick it on, lift, and go. They come in three sizes (small, medium, and large), so you can mix and match to get the shape and lift you want. We use the large strips as the base for the main lift under our breasts, and mix and match the smaller strips to tweak the shape, secure edges, or add more cleavage where needed. There’s even a guide included that walks you through placement for everything from strapless styles to deep V-necks.

    Our tester found that once they’re on, they feel surprisingly comfortable (no tugging or pinching) and they stay put all day. And unlike most single-use tapes, they’re reusable: Stick them back onto the sheet, roll them up, and store them in the tube. According to Chicago-based stylist Marlene Anzaldua, they leave no stickiness or residue when you take them off, a welcome change from the familiar super-sticky tape.

    The brand says you’ll get up to three wears, but with a little care (a.k.a just popping them back onto the paper sheets they come stuck to), you can probably stretch that even further. They also come in three shades—Honey, Caramel, and Cocoa—and the sheer finish helps them blend more seamlessly across a range of skin tones.

    Tester feedback from commerce writer Lily Wohlner

    AccordionItemContainerButtonLargeChevron

    “TBH, my boobs have been a major insecurity of mine for a long, long time, and I hate always having to rely on a bra to hold them up. This boob tape is one of the only ones that I can rely on for my open back tops and low-cut shirts because it actually holds the girls up without making me feel totally strangled. If you’ve given up on traditional boob tape and would much rather try an option that goes on and comes off without irritating your skin, stays put all day, and doesn’t require cutting and reconfiguring strips, these are definitely worth checking out.” —Lily Wohlner, commerce writer

    More to know

    AccordionItemContainerButtonLargeChevron

    • Materials: silicone
    • Colors: 3 (Honey, Caramel, Cocoa)
    • Uses: at least 3

    Best Sizes: Nood Shape Tape

    Nood Shape Tape and container on light gray backgroundSave to wishlistSave to wishlist

    Nood

    Shape Tape

    $30

    Amazon

    $30

    Nordstrom

    $30

    Revolve

    Why it’s worth it: Nood’s Shape Tape is super versatile, as it comes in five colors and two widths—3” (for cup sizes A-D) and 4” (for cup sizes DD+)—making it particularly easy to find the right option for you. Whether you're looking to cover up your nipples, enhance your cleavage, or both, this tape won't let you down (literally or figuratively), no matter your breast size. Another pro? We love that it’s made from hemp, not cotton, as it uses far less water to grow—hence why Nood claims to be the only sustainable boob tape brand, which matters when you’re tossing it after each wear.

    More to know

    AccordionItemContainerButtonLargeChevron

    • Materials: hemp, adhesive
    • Colors: 5 (Black Onyx, Espresso, Bronze, Soft Tan, and Buff)
    • Uses: 5-8 wears per roll

    Best Sweatproof: Booby Tape The Original Breast Tape

    Booby Tape The Original Breast Tape and pink box on light gray backgroundSave to wishlistSave to wishlist

    Booby Tape

    The Original Breast Tape

    $16

    Nordstrom

    $16

    Booby Tape

    Why it's worth it: Got a wedding in a humid climate to attend? Want some extra support during your workout? This tape will hold your boobs up even if things get sweaty. Booby Tape is designed to be used for about six hours at a time and is both sweat- and water-resistant. Of course, you can use it year-round, but it’s a nice insurance that this tape will stay in place. It's strong enough to work on all breast sizes, and the 197” roll can last anywhere from 5 to 15 uses (depending on your breast size and how much you need). This makes it one of the longest-lasting options on this list. Plus, if you're allergic to latex, you’re in luck—this roll is completely latex-free.

    More to know

    AccordionItemContainerButtonLargeChevron

    • Materials: cotton, spandex, adhesive, acrylic
    • Colors: 4 (Black, Brown, Beige, White)
    • Uses: 5-15

    Best for Sensitive Skin: Bare Babe Invisible Breast Lift Tape

    Bare Babe Invisible Breast Lift Tape in Honey on light gray backgroundSave to wishlistSave to wishlist

    Bare Babe

    Invisible Breast Lift Tape

    $15

    Amazon

    Why it's worth it: Bare Babe's Boob Tape Kit comes with a 15” strip—this translates to 5 to 15 uses—of tape as well as five pairs of satin pasties to protect your nipples, so you get everything you need for perky, protected breasts in one place. The tape is made with a nylon-cotton blend and a medical-grade, hypoallergenic adhesive that keeps everything in place without damaging your skin (and it doesn’t hurt to take off). However, if you have super-sensitive skin, the brand recommends doing a patch test. And needless to say, don't use it if you've got a sunburn, open sores, or skin disorders—that goes for any brand’s boob tape.

    More to know

    AccordionItemContainerButtonLargeChevron

    • Materials: nylon, cotton, medical-grade adhesive
    • Colors: 4 (Creme, Honey, Caramel, Cocoa)
    • Uses: N/A

    Most Beginner-Friendly: Nippies Precut Tape

    Nippies Precut Tape in branded components on a light gray backgroundSave to wishlistSave to wishlist

    Nippies

    Precut Tape

    $33

    Amazon (2-Pack)

    $18

    Revolve (Single Pack)

    Why it's worth it: According to Los Angeles-based stylist Melony Huber, Nippies may be best known for their nipple covers, but you shouldn’t skip out on the Precut Tape. “This easy-to-use tape feels like a second skin and supports you all day, contouring to your skin and smoothing so you never see it under clothing.” Because it comes in strips (12 pieces—six large and six small), it’s faster to apply than strips you have to pre-measure and cut yourself. “It also never bunches up or wrinkles under your clothing,” she adds, which makes sticking them on and going about your day feel less worrisome. The strips also come in three shades (Creme, Caramel, and Coco), so it’s easier to find a close match.

    More to know

    AccordionItemContainerButtonLargeChevron

    • Materials: 80% nylon, 20% elastane
    • Colors: 3 (Creme, Caramel, Coco)
    • Uses: N/A

    Frequently Asked Questions

    How to (Safely!) Apply Boob Tape

    King of Prussia, Pennsylvania-based board-certified dermatologist Erum Ilyas, MD, recommends using the tape on clean skin. Dr. Ilyas also suggests avoiding alcohol, toner, or exfoliators on the chest 24 hours before application, as these ingredients can strip the skin and make it more sensitive. She explains you shouldn't moisturize the area with lotion since it can make the tape less effective.

    It's important to keep the areola and nipple protected with non-adhesive padding because the skin is "thinner and far more sensitive than the rest of the breast," she says. You probably have at least one helpful product lying around your house: Dr. Ilyas says cotton rounds, hydrogel pads, or even nursing pads do the trick.

    How to (Safely!) Remove Boob Tape

    Though boob tape isn't necessarily that difficult to adhere to skin, the removal process is a whole other story. First things first, do not—and we repeat, do not—try to rip it off like a bandage, because it can cause unnecessary damage to the skin. (Also, it really hurts.) Instead, Dr. Ilyas recommends soaking a cotton ball or swab in body oil, olive oil, or Vaseline and then rubbing it on the end and under the free edge of the tape to loosen the adhesive. You can also soak the tape with warm, soapy water in the shower, which is especially helpful if the tape is difficult to remove.

    Still won't budge? "If the tape does not loosen, soak the tape with body oils or petroleum," Dr. Ilyas recommends. "Apply a piece of plastic wrap to the surface to protect your clothes and surroundings from the oils." Do this for 30 minutes, and then try to gently peel the tape. As a last resort, dip a cotton swab in nail polish remover and wipe that under the tape, but be careful—Dr. Ilyas says this can irritate the skin. (And if the tape still refuses to come off, head to a dermatologist for assistance in this worst-case scenario.)

    Once the tape has been removed, it is critical to rehydrate your skin. "Hydrating the skin with an oil-based or petrolatum-based product as the tape is removed will help soothe and heal the skin," Dr. Ilyas says. "Generously applying body oils or petrolatum after the tape is removed will help heal and restore the skin."

    In addition to Vaseline, Dr. Ilyas recommends Aquaphor, vitamin E oil, or any barrier cream. While boob tapes are great, she says you should avoid wearing them every day, as this can damage your skin. But for those nights or special events when you want to wear a super intricate dress, you can try one of these boob tapes.

    Aquaphor Healing Advanced Therapy Ointment in branded tube component on a light gray backgroundSave to wishlistSave to wishlist

    Aquaphor

    Healing Ointment

    $14 $13 (7% off)

    Amazon

    $17

    Ulta Beauty

    Vaseline Healing Jelly Original in branded component on a light gray background with white and red Allure Readers' Choice Award seal in the top right cornerSave to wishlistSave to wishlist

    Vaseline

    Healing Jelly Original

    $5

    Amazon

    $6

    Ulta Beauty

    Meet the experts

    • Marlene Anzaldua, a stylist based in Chicago
    • Melony Huber, a stylist and founder of clothing brand La Peony based in Los Angeles
    • Erum Ilyas, MD, a board-certified dermatologist and founder of AmberNoon based in King of Prussia, Pennsylvania

    How we test and review products

    When Allure tests a product, our editors look at it from every angle in an effort to best serve you. We review ingredients, scrutinize brand claims, and, when necessary, examine peer-reviewed scientific and medical studies. In addition to testing each and every product that's included in each and every review, we rely on experts who shape their fields, including dermatology, cosmetic chemistry, and medicine, to help us vet the ingredients and formulas.

    For our list of the best boob tapes, we considered each product's performance across five primary categories: product ingredients and efficacy, packaging, fragrance, texture, and product wear. Every product was determined to have excelled in each category by our editorial team, which is composed of in-house writers and editors as well as contributors—along with special consideration from board-certified dermatologists, estheticians, and brand founders. To learn more information on our reporting and testing processes, read our complete reviews process and methodology page.

    Our staff and testers

    A beauty product is a personal purchase. You might be searching for a face cream to address persistent dryness or a new nail product to add to your Sunday self-care routine; you may simply be browsing around for the latest launches to hit the hair market. No matter what you seek or your individual needs and concerns, Allure wants to ensure that you love anything we recommend in our stories. We believe that having a diverse team of writers and editors—in addition to the wide range of outside testers and industry experts we regularly call upon—is essential to reaching that goal.

    After all, can we really say a skin-care product is the "best" for people over 50 if the only testers we've solicited opinions from folks who have yet to hit 30? Can we honestly deem a high-end diffuser worthy of your hard-earned cash if it's never been tested on curls? We're proud that our staff spans a wide range of ages, skin tones, hair textures, genders, and backgrounds, which means that we are able to fairly assess any beauty product that comes into the beauty closet.

  • Lili Reinhart’s “Forbidden Fruits” Nails Contain a Sexy Spoiler

    Lili Reinhart’s “Forbidden Fruits” Nails Contain a Sexy Spoiler

    Lili ReinhartPhoto: Getty ImagesSave StorySave this storySave StorySave this story

    It's not every day that a celebrity walks you through the breakdown of their nail look, but over the weekend, Lili Reinhart was kind enough to give her fans a guided tour of how she achieved the manicure she wore in her new movie, Forbidden Fruits, to celebrate its opening weekend.

    Forbidden Fruits is very The Craft meets Mean Girls, but instead of pink, Reinhart's character is more of a red kinda gal—both in hair color and nail polish color. (OK, and in bloodiness, too. This is a dark horror comedy, after all.)

    “This is how we did my cat-eye nails for the movie Forbidden Fruits,” Reinhart starts her TikTok, which gives a view of every step of her manicure, rumored to have been done by her go-to nail artist, Erin Leigh Moffett. First, she shows us the manicure she was starting out with and how that mauve-y nude color was removed.

    “Then I told her that I wanted two short nails on one of my hands,” Reinhart says, referring to her right pointer and middle fingers. “And if you don't know why, someone in the comments will tell you.” You may already have a pretty good idea without checking the comments or seeing the movie, but if you're truly clueless and don't want anything spoiled for you, don't read the comments (or ask any of your more sexually au courant friends).

    “We did some gel builders so my nails could stay strong throughout the filming process,” she continues. “Then we went in with a layer of a reddish pink as our base. And then we added the silver sparkly cat eye on top of that pink layer and used this little magnet to get that cat eye effect.”

    Instead of stopping there, “We then added a jelly kind of red on top, so they're sort of looking like candy apples at this point to me,” she says, “which is intentional, and fitting, because my character's name is Apple.”

    Check out the step-by-step in her TikTok below.

    TikTok content

  • 8 Best Curling Mascaras for Length, Volume, and Hold

    8 Best Curling Mascaras for Length, Volume, and Hold

    A selfie of an Allure editor after applying Benefit BadGal Bang mascara with other mascara product silos on a red backgroundCollage: Paula Balondo; Source images: Courtesy of Allure editors and brandsSave StorySave this storySave StorySave this story

    Ask any beauty editor, and they’ll tell you the best curling mascaras are like falsies in a tube. Unlike formulas that are more focused on dramatic volume or length, curling mascaras lift, fan, and define each lash like a lash curler would, so your eyes look wide awake even before your first coffee. These formulas strike the ideal balance of locking in lift without weighing lashes down or leaving behind a stiff, crunchy, or clumpy finish. Many are infused with hydrating and nourishing ingredients like vitamin E and castor oil to help strengthen lashes over time.

    Our Top Curling Mascaras

    • Best Overall: Tower 28 Beauty MakeWaves Mascara, $20
    • Best for Brittle Lashes: Well People Expressionist Curling Mascara, $20
    • Best for Short Lashes: Lancome Lash Idôle Curl Goddess Mascara, $30
    • Best Volumizing: Kulfi Beauty Badi Lash Mascara, $26
    • Best Lightweight: e.l.f. Cosmetics Lash N Roll Mascara, $7

    Frequently Asked QuestionsAccordionItemContainerButtonLargeChevron

    • What should you look for in a curling mascara?
    • What's the difference between curling mascaras and other mascaras?
    • Meet the experts
    • How we test and review products
    • Our staff and testers

    When it comes to curling mascaras, the brush matters just as much as the formula—think curved wands with a mix of short and long bristles designed to grip and create that eye-opening, lengthened effect. Whether you’re after a soft, fluttery look or full-on drama, there’s a curling mascara out there for you. We put countless tubes to the test to find the standouts that truly lift, hold, and leave lashes looking sky high and longer than ever.

    Best Overall: Tower 28 Beauty MakeWaves Mascara

    Tower 28 Make Waves Mascara in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Tower 28

    MakeWaves Mascara

    $20

    Amazon

    $20

    Revolve

    $20

    Sephora

    Allure commerce writer Lily Wohlner applying the Tower 28 Make Waves Mascara

    Lily Wohlner

    Why it’s worth it: The secret to Tower 28 Beauty’s lash-lifting MakeWaves formula? A curved, triple-wave wand designed with shorter bristles that hug the lash line to really grab onto your roots, and longer bristles to lengthen and define.

    You may have heard of Aquaflex Technology in hair care (think: volumizers and hairsprays to create body and hold). It’s also featured in this mascara to help hold curl and lift in place, while a conditioning castor-oil blend keeps lashes conditioned and minimizes breakage. “The formula stays flexible so the curl never falls flat, affirms Renée Loiz, a makeup artist based in Los Angeles. (Translation: Your lashes won’t feel weighed down, nor will you have to deal with stray mascara specks, by midday.) We love how easy it is to build, too. Go in for a few extra coats and lashes still look airy and clump-free. And true to Tower 28’s sensitive-friendly core mission, the ophthalmologist-tested formula is gentle on sensitive eyes and contact lens wearers, so you can swipe on without a worry.

    Allure commerce writer Lily Wohlner before applying the Tower28 Make Waves Mascara

    Allure commerce writer Lily Wohlner before applying the Tower28 Make Waves Mascara

    Lily WohlnerWohlner after applying the Tower28 Make Waves Mascara

    Wohlner after applying the Tower28 Make Waves Mascara

    Lily Wohlner

    Tester feedback from commerce writer Lily Wohlner

    AccordionItemContainerButtonLargeChevron

    “This mascara always lives at the top of my drawer because I know my lashes will look long, fluttery, and lifted every time I swipe it on—and the curl actually lasts all day. I love a voluminous lash, but I can’t stand when formulas make them look thick or chunky, and this one never does. As a contact lens wearer, a lot of mascaras make my eyes water, but I’ve never had that issue here.”—Lily Wohlner, commerce writer

    Tester feedback from senior commerce director Shanna Shipin

    AccordionItemContainerButtonLargeChevron

    "The hold on this mascara is incredible. I have short, dense, and straight lashes that are just so stubborn—but this coaxes some length and curl out of them! This is one of the few mascaras I can actually use without any kind of irritation. While it's not the most lengthening or curling formula you can get your hands on, it's so comfortable and doesn't flake or smudge. I love that it provides the perfect amount of natural-looking weight to my eyelashes so you can actually see them." —Shanna Shipin, shopping director

    More to know

    AccordionItemContainerButtonLargeChevron

    • Key ingredients: Aquaflex technology, glycerin, cucumber extract
    • Shades: 2 (Jet, Espresso)
    • Waterproof: yes
    • Who it’s for: everyone, especially those with sensitive eyes

    Best for Brittle Lashes: Well People Expressionist Curling Mascara

    Well People Expressionist Curling Mascara in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Well People

    Expressionist Curling Mascara

    $20

    Amazon

    $20

    Ulta Beauty

    Allure senior commerce editor Sarah Felbin applying the Well People Expressionist Curling Mascara

    Sarah Felbin

    Why it’s worth it: Made with plant-based oils and vegan waxes (hi, olive oil and carnauba), the Well People Expressionist Curling Mascara helps nourish lashes while delivering lightweight hold, making it a great pick for those with brittle, short eyelashes. The curved brush does most of the heavy lifting here, gently separating each lash one by one (without pulling!) to keep clumps at bay. The bristles are super flexible, so they move with your lashes instead of tugging against them for a smooth experience, from start to finish. One side of the brush features short, dense bristles that deposit rich black color and build volume, while the longer bristles on the other side help guide lashes upward. We like to gently wiggle the wand at the base of the lashes before sweeping upward to get even more separation and lift.

    Felbin before applying the Well People Expressionist Curling Mascara

    Felbin before applying the Well People Expressionist Curling Mascara

    Sarah FelbinFelbin after applying the Well People Expressionist Curling Mascara

    Felbin after applying the Well People Expressionist Curling Mascara

    Sarah Felbin

    Tester feedback from senior commerce editor Sarah Felbin

    AccordionItemContainerButtonLargeChevron

    I use this product a few days a week, as part of my regular makeup routine. I curl my lashes and then apply two coats. My standards for mascara are pretty high—I have oily eyelids and watery eyes, so the formula needs to stay put all day (no flaking or transferring to my lower lash line) without irritating my eyes. Well People's Curling Mascara checks every box, and then some. I love that the brush is curved—the shape makes it super easy to coat every lash, from corner to corner. I also like that I can build up multiple coats for a more dramatic effect. And, the application lasts all day without smudging or running. This is a super-solid, daily mascara for me—it's just the right amount of lengthening and volumizing, rolled into one formula.”—Sarah Felbin, senior commerce editor

    More to know

    AccordionItemContainerButtonLargeChevron

    • Key Ingredients: olive oil, caranuba wax
    • Shades: 1 (Black)
    • Waterproof: no
    • Who it’s for: everyone, especially those with sensitive eyes

    Best Volumizing: Kulfi Beauty Badi Lash Mascara

    Kulfi Badi Lash Mascara in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Kulfi Beauty

    Badi Lash Mascara

    $26

    Sephora

    $26

    Kulfi Beauty

    Allure senior commerce director applying the Kulfi Beauty Badi Lash Mascara

    Shanna Shipin

    Why it’s worth it: Inspired by South Asian lashes—often naturally full and straight—this mascara turns the dial all the way up, delivering a lifted, eye-opening effect in just a few swipes. The instantly volumizing tubing formula wraps each lash for va-va-voom length without smudging, melting, or clumping. And, its flared-tip brush is shaped to mimic your natural lash line, so it can catch those tricky inner-corner hairs while fanning everything out for that wide-eyed, fluttery finish. With this formula, it's not just about the look: a conditioning blend of castor seed oil, rambutan extract, and a tripeptide complex works behind the scenes to soften and strengthen lashes over time. The tubing formula means it removes like a dream—just warm water and a gentle slide, with no rubbing required.

    Shipin before using the Kulfi Beauty Badi Lash Mascara

    Shipin before using the Kulfi Beauty Badi Lash Mascara

    Shanna ShipinShipin after using the Kulfi Beauty Badi Lash Mascara

    Shipin after using the Kulfi Beauty Badi Lash Mascara

    Shanna Shipin

    Tester feedback from Shipin

    AccordionItemContainerButtonLargeChevron

    "Kulfi's mascara gives me jet-black lashes with the kind of curl and volume they absolutely do not have naturally. I hardly ever use an eyelash curler, and really don't feel the need to when I have this mascara on me. It has hours of hold and with just the teeniest bit of fallout since it is technically a tubing mascara. One of my favorite things is that it wards off smudges—crucial for me since I reapply moisturizer, SPF, and sometimes use a misting spray when I'm feeling extra dry. If you want the drama, this will bring it."—Shanna Shipin, senior commerce director

    More to know

    AccordionItemContainerButtonLargeChevron

    • Key ingredients: castor seed oil, rambutan extract, and a tripeptide complex
    • Shades: 1 (Black)
    • Waterproof: no
    • Who it’s for: people with stubby and/or heavy lashes

    Best Buildable: YSL Beauty Lash Clash Extreme Volume Mascara

    YSL Beauty Lash Clash Extreme Volume Mascara in branded component on a light gray background

    Allure commerce producer Sarah Hoffmann applying YSL Lash Clash Extreme Volume Mascara

    Sarah Hoffmann

    Why it’s worth it: A 2025 Allure Best of Beauty Award winner and one of our favorite mascaras ever, the YSL Beauty Lash Clash Extreme Volume Mascara delivers the kind of bold volume that’s hard to ignore—and the staying power is just as impressive. Some of our testers say the effect borders on falsies, thanks to an oversized brush that’s surprisingly easy to maneuver and grabs onto every lash. “It’s great for building fluttery volume with extra coats and really helps catch all the lashes,” says New York City–based makeup artist Sara Talias. It’s also seriously pigmented (even the brown color), so if you’re racing out the door, one coat still makes a big impact. That said, we’re partial to layering it up because it builds fluffy volume without tipping into clumpy territory.

    Hoffmann before applying YSL Lash Clash Extreme Volume Mascara

    Hoffmann before applying YSL Lash Clash Extreme Volume Mascara

    Sarah HoffmannHoffmann after applying YSL Lash Clash Extreme Volume Mascara

    Hoffmann after applying YSL Lash Clash Extreme Volume Mascara

    Sarah Hoffmann

    Tester feedback from commerce producer Sarah Hoffmann

    AccordionItemContainerButtonLargeChevron

    "Its thick, almost pasty texture adds so much volume and thickness that it's almost comical—I've been interrupted mid-conversation by people asking if my lashes are real while wearing this. The brush is giant, which makes it easy to coat every lash, and even though it's not curved, it magically adds a lifting curl to my lashes that rivals the best eyelash curlers I've tried." —Sarah Hoffmann, commerce producer

    More to know

    AccordionItemContainerButtonLargeChevron

    • Key ingredients: N/A
    • Shades: 3 (Black, Brown, Blue)
    • Waterproof: no
    • Who it’s for: people who want a volumizing, highly-pigmented option

    Best for Short Lashes: Lancôme Lash Idôle Curl Goddess Mascara

    Lancôme Lash Idôle Curl Goddess Mascara in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Lancôme

    Lash Idôle Curl Goddess Mascara

    $30

    Amazon

    $30

    Nordstrom

    $30

    Ulta Beauty

    Allure commerce editor Sarah Han applying the Lancôme Lash Idôle Curl Goddess Mascara

    Sarah Han

    Why it’s worth it: Skip the hours-only appointments and the high price tag of lash extensions. Lancôme’s Lash Idôle Curl Goddess Mascara gives you longer, more curled lashes in just a few swipes. The twisted brush is designed to grab even the shortest lashes for a separated, fluttery effect that still looks natural. It features low-density setting polymers, which make lashes appear thicker and add volume, but they also set them in place so they hold their curl all day without falling flat. The brand claims this formula can wear without smudging for up to 30 hours, and although we've never tried it for that long, our tester experienced only slight smudging during her all-day wear test, which, for a non-waterproof mascara, gets a big green check.

    Han before applying the Lancôme Lash Idôle Curl Goddess Mascara

    Han before applying the Lancôme Lash Idôle Curl Goddess Mascara

    Sarah HanHan after applying the Lancôme Lash Idôle Curl Goddess Mascara

    Han after applying the Lancôme Lash Idôle Curl Goddess Mascara

    Sarah Han

    Tester feedback from commerce editor Sarah Han

    AccordionItemContainerButtonLargeChevron

    “My lashes are short, straight, and stubborn. I never apply mascara without a curler, but for this story, I went without—and I was pretty darn impressed. While my lashes weren’t crazy-curled (again, they’re super stubborn!), I definitely noticed a lifting effect, and it held throughout the day, which is even more notable. I dealt with a little smudging but that’s not uncommon with non-waterproof mascaras, especially if I’m not maximizing application with a curler. In short, I don’t plan on ditching my curler but, if I’m really in a rush, I can count on the Curl Goddess to do the job on its own.” —Sarah Han, commerce editor

    More to know

    AccordionItemContainerButtonLargeChevron

    • Key ingredients: film-forming polymer
    • Shades: 1 (Black)
    • Waterproof: no
    • Who it’s for: those who want a false-lash look

    Best Color Options: Benefit Cosmetics BadGal Bang Volumizing Mascara

    closed tube of Benefit Bad Gal Bang Mascara in Wild Plum on a light gray backgroundSave to wishlistSave to wishlist

    Benefit Cosmetics

    Benefit Cosmetics Badgal Bang Mascara in Wild Plum

    $29

    Ulta Beauty

    $29

    Benefit Cosmetics

    Allure former content director Kara McGrath applying Benefit Cosmetics BadGal Bang Volumizing Mascara

    Kara McGrath

    Why it’s worth it: Packed with ultra-light aero-particles, the Benefit Cosmetics BadGal Bang Volumizing Mascara delivers ample volume without making lashes feel heavy or stiff, while provitamin B5 helps strengthen them over time. The ultra-slim wand reaches from corner to corner to coat every lash. It’s also impressively long-lasting—once it’s on, the brand claims it stays put for up to 36 hours without smudging or flaking. Another bonus: Along with classic black and brown, there’s plum (a deep burgundy that adds subtle drama with just one swipe) and a bright electric blue that’s especially fun for concerts or nights out.

    McGrath before applying the Benefit Cosmetics BadGal Bang Volumizing Mascara

    McGrath before applying the Benefit Cosmetics BadGal Bang Volumizing Mascara

    Kara McGrathMcGrath after applying the Benefit Cosmetics BadGal Bang Volumizing Mascara

    McGrath after applying the Benefit Cosmetics BadGal Bang Volumizing Mascara

    Kara McGrath

    Tester feedback from former content director Kara McGrath

    AccordionItemContainerButtonLargeChevron

    "BadGal Bang is one of my favorite lash mascara formulas of all time, so it wasn't exactly shocking that I love the burgundy version too. I know wearing purple eye makeup (even eyeshadow) to contrast green eyes is the oldest trick in the book, but this plum-y brown really does make mine ‘pop’ without it being super obvious that I'm wearing a colorful mascara."—Kara McGrath, former content director

    More to know

    AccordionItemContainerButtonLargeChevron

    • Key ingredients: beeswax, carnauba wax
    • Shades: 4 (Wild Plum, Power Blue, Rebel Brown, Intense Pitch Black)
    • Waterproof: no
    • Who it’s for: those who want long-wearing, buildable volume or colorful options

    More Curling Mascaras We Like

    Best Tubing: Grande Cosmetics GrandeWrap Tubing Mascara

    Grande Cosmetics GrandeWrap Tubing Mascara in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Grande Cosmetics

    GrandeWrap Tubing Mascara

    $25

    Nordstrom

    $25

    Dermstore

    $25

    Ulta Beauty

    Why it’s worth it: We love how easily tubing mascaras rinse off, but they don’t always have the best staying power. Thankfully, that’s not an issue with the Grande Cosmetics GrandeWrap Tubing Mascara. The formula uses smudge-proof tubing polymers that wrap around each lash and hold up through long days without flaking or smudging. Conditioning ingredients like provitamin B5 and mango butter help lashes feel soft and flexible.

    In terms of design, the brush features domed bristles at the tip that reach into the inner corners so you can define the entire lash line without missing those tiny hairs. Los Angeles-based makeup artist Nicholas Wlodarski says it’s the best mascara for a “mini lash-lift effect” that makes eyes look wider and more awake. And, when it’s time to take it off, the tubes slide right off with warm water—no rubbing required.

    More to know

    AccordionItemContainerButtonLargeChevron

    • Key ingredients: provitamin B5, mango butter
    • Shades: 1 (Black)
    • Waterproof: no
    • Who it’s for: those who want volume and curl that comes off in one swipe

    Best Lightweight: e.l.f. Cosmetics Lash ‘N Roll Mascara

    e.l.f. Cosmetics Lash ‘N Roll Mascara in branded component on a light gray backgroundSave to wishlistSave to wishlist

    E.L.F. Cosmetics

    Lash ‘N Roll Mascara

    $7

    Amazon

    $7

    Ulta Beauty

    Why it’s worth it: E.l.f. Cosmetics Lash ‘N Roll Mascara is the mascara Loiz personally reaches for because it delivers a “lifted, wide-eyed look without feeling heavy or crunchy.” Even better, it’s budget-friendly at a mere $7. The curved brush hugs the lash line and lifts as you swipe, while the lightweight, castor seed oil-infused formula helps hold that curl in place without weighing lashes down. Once it’s on, it stays put—lasting all day without flaking, even if you go back in for a second or third coat.

    More to know

    AccordionItemContainerButtonLargeChevron

    • Key ingredients: castor seed oil, carnauba wax
    • Shades: 3 (Pitch Black, Black, Deep Brown)
    • Waterproof: no
    • Who it’s for: those who want visibly lifted lashes

    Frequently Asked Questions

    What should you look for in a curling mascara?

    Loiz always looks for a lightweight formula when it comes to curling mascaras, because too-heavy formulas will drag the curl straight down. “A curved brush that fits along the lash line helps lift from the root,” she adds. She also prefers formulas that dry down to a flexible finish, so the lashes stay lifted without feeling crunchy or flaking, which is also what Wlodarski calls “the sweet spot.” Another key tip: Looking for a waterproof formula will help your lift last through the end of the day.

    What's the difference between curling mascaras and other mascaras?

    Curling mascaras are specifically designed to hold shape rather than just add volume or length, says Loiz. “They usually have a lightweight formula and a curved brush that helps guide the lashes in an upward direction,” she explains. Similar to how an eyelash curler shapes and lifts your lashes, Wlodarski says curling mascaras help your eyes look more open.

    Meet the experts

    • Nicholas Wlodarski is a makeup artist based in Los Angeles.
    • Renée Loiz is a makeup artist based in Los Angeles.
    • Sara Talias is a makeup artist based in New York City.

    How we test and review products

    Before reviewing any makeup, we ask questions about a number of factors: What ingredients are in it? Does the brand offer a wide shade range inclusive of consumers with all skin tones and undertones? Is it safe for readers who have sensitive skin or wear contact lenses? Is it on the affordable side or more of a splurge? Is its packaging consciously designed or needlessly wasteful?

    For our review of the best curling mascaras, we enlisted the help of multiple editors, writers, contributors, and professional makeup artists to review the products. This ensures our testing base spans different skin tones, genders, and dermatological conditions. We considered each product's performance across four primary categories: ingredients, wear and longevity, packaging, and inclusivity. For more on what's involved in our reporting, check out our complete reviews process and methodology page.

    Our staff and testers

    A beauty product is a personal purchase. You might be searching for a face cream to address persistent dryness or a new nail product to add to your Sunday self-care routine; you may simply be browsing around for the latest launches to hit the hair market. No matter what you seek or your individual needs and concerns, Allure wants to ensure that you love anything we recommend in our stories. We believe that having a diverse team of writers and editors—in addition to the wide range of outside testers and industry experts we regularly call upon—is essential to reaching that goal.

  • 10 Best Primers for Mature Skin That Don’t Settle, Slide, or Crease

    10 Best Primers for Mature Skin That Don’t Settle, Slide, or Crease

    Image contains a collage of makeup primers for mature skinCollage: Jemeria Davison; Source images: Courtesy of brandsSave StorySave this storySave StorySave this story

    Taking the extra step to prep with one of the best primers for mature skin before getting glam can make a big, hydrating difference. If you're not already a self-identified primer lover, these formulas do way more than help your makeup last all day—they also promote plumper skin, soften fine lines, and boost glow.

    Especially as aging faces undergo the hormonal changes of menopause, primers with skin-loving ingredients like hyaluronic acid and niacinamide can deliver plenty of benefits, helping base makeup apply more evenly on top while keeping skin radiant. Get the low-down on the best primers for mature skin here, plus insight from cosmetic chemists and makeup artists to achieve your longest-lasting looks yet.

    Our Top Primers for Mature Skin

    • Best Overall: Hourglass Illusion Priming Moisturizer, $58
    • Best for Dull Skin: Chanel La Base Illuminatrice Glowing Makeup Primer, $56
    • Best for Oily Skin: Danessa Myricks Yummy Skin Blurring Balm Powder, $39
    • Best Drugstore: e.l.f. Cosmetics Power Grip Primer, $11

    Frequently Asked QuestionsAccordionItemContainerButtonLargeChevron

    • What are the benefits of a primer for mature skin?
    • How should I choose a primer for mature skin?
    • Meet the experts
    • How we test and review products
    • Our staff and testers

    Best Overall: Hourglass Illusion Priming Moisturizer

    Hourglass Illusion Priming Moisturizer in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Hourglass

    Illusion Priming Moisturizer

    $58

    Bluemercury

    Why it’s worth it: For mature skin, the best face primer isn’t just about helping makeup last (though this one does)—it’s about creating a smoother, more hydrated base that won’t call attention to fine lines or dryness. Hourglass’s Illusion Priming Moisturizer has a silky, lightweight formula that “creates a diffusing effect on mature skin,” says New York City-based makeup artist Rebecca Restrepo.

    Squalane, ceramides, and sweet almond oil replenish moisture and support the barrier, while multiple forms of hyaluronic acid plump and soften the look of wrinkles. Niacinamide and adenosine also work together to brighten, smooth, and improve overall texture.

    More to know

    AccordionItemContainerButtonLargeChevron

    • Key ingredients: squalane, ceramides, sweet almond oil, hyaluronic acid, niacinamide, adenosine
    • Who it's for: people with dry skin and fine lines
    • Longevity: not specified
    • Fragrance-free: yes

    Best for Dry Skin: Bobbi Brown Face Base Moisturizer and Primer

    Bobbi Brown Vitamin Enriched Face Base Moisturizer & Primer jar of yellow primer with black cap on light gray background with red Allure Best of Beauty seal in the top right cornerSave to wishlistSave to wishlist

    Bobbi Brown

    Vitamin Enriched Face Base

    $69

    Amazon

    $69

    Nordstrom

    $69

    Ulta Beauty

    Why it's worth it: Vitamin-rich, creamy, and so hydrating, Bobbi Brown's Face Base Moisturizer and Primer checks all of our boxes. This Best of Beauty Award-winning formula is packed with hyaluronic acid, vitamin C, squalane, and shea butter to nourish your skin and keep your makeup in place all day. It smells terrific, too, with no synthetics necessary, thanks to natural grapefruit extract.

    "This is a must-have in my kit for mature skin; it acts as a moisturizer and a primer in one," says New York City-based makeup artist Kasey Spickard. “It's essential that you're hydrating and plumping aging skin to give it a fresh, dewy glow.”

    Tester feedback from senior director of commerce audience & analytics Lexi Herrick

    AccordionItemContainerButtonLargeChevron

    “This takes hydrating primers to a different level. It's an absolute powerhouse of a base product, packed with vitamins and nutrients. With a gentle scent and creamy, soft texture, it glides over my skin and absorbs instantly. My skin is breakout-prone and can be irritated by oily primers, but this hydrates and holds without sparking a breakout. It keeps my makeup in place all day and prevents foundation from drying out my skin.” —Lexi Herrick, senior director of audience development

    More to know

    AccordionItemContainerButtonLargeChevron

    • Key ingredients: shea butter, squalane, hyaluronic acid, vitamin C
    • Who it's for: people with normal or oily skin
    • Longevity: not specified
    • Fragrance-free: yes

    Best for Dull Skin: Chanel La Base Illuminatrice Glowing Makeup Primer

    Chanel La Base Illuminatrice Glowing Makeup PrimerSave to wishlistSave to wishlist

    Chanel

    La Base Illuminatrice Glowing Makeup Primer

    $56

    Chanel

    $56

    Nordstrom

    $56

    Ulta Beauty

    Why it’s worth it: For some of us, we’ll admit it doesn’t take more than the word Chanel to make us ooh and aah. But La Base Illuminatrice Glowing Makeup Primer backs up the buzz. Designed to smooth, hydrate, and subtly illuminate, it’s especially flattering for mature skin with ingredients like plumping hyaluronic acid, antioxidant-rich microalgae, and pearlescent blurring powders.

    If you’re worried about too much shimmer, rest assured: “It has gentle light-reflecting pigment that’s super fine—not too sparkly—so it looks natural, gives your skin, and your foundation that inner radiance, youthful glow-from-within look,” says New York City-based makeup artist Nick Barose.

    More to know

    AccordionItemContainerButtonLargeChevron

    • Key ingredients: hyaluronic acid, blue micro-algae, red algae
    • Who it's for: everyone, but especially those with dry or dull skin
    • Longevity: up to 12 hours
    • Fragrance-free: no

    Best for Oily Skin: Danessa Myricks Yummy Skin Blurring Balm Powder

    Danessa Myricks Beauty Yummy Skin Blurring Balm Powder in Universal in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Danessa Myricks

    Yummy Skin Blurring Balm Powder

    $39

    Sephora

    Why it’s worth it: People often assume mature skin automatically equals dry skin, but that’s not always the case. While oil production can slow with age, hormones, dehydration, and genetics mean many people still deal with shine. For those in that camp, “I love that Danessa Myricks’ Yummy Skin Blurring Balm Powder doesn’t highlight pores or wrinkles but still leaves the skin looking polished and ready for foundation,” says Kayla Shantal, a makeup artist based in Las Vegas. The balm-to-powder formula uses upsalite and kaolin clay to control excess oil while creating a smooth, matte base.

    That's not all: Hyaluronic acid adds lightweight hydration, while olive-derived squalane locks it in so your skin doesn’t fall flat. Every swipe of this 2023 Best of Beauty Award winner gets you a blurred finish that doesn’t cling to texture, and with a versatile shade range—including a universal/clear option—it’s easy to find your match.

    More to know

    AccordionItemContainerButtonLargeChevron

    • Key ingredients: upsalite, squalane, hyaluronic acid, kaolin clay
    • Who it's for: people with oily skin
    • Shades: 22
    • Longevity: not disclosed
    • Fragrance-free: yes

    Best for Uneven Texture: Embryolisse Mattifying Moisturizer

    Embryolisse Mattifying Moisturizer in branded tube component on a light gray backgroundSave to wishlistSave to wishlist

    Embryolisse

    Mattifying Moisturizer

    $33

    Amazon

    $33

    Revolve

    Why it’s worth it: Just because it’s not labeled as a primer doesn’t mean it can’t do the job well. Embryolisse’s Mattifying Moisturizer pulls double duty as a texture-refining base, evening things out while also keeping skin comfortably hydrated. “It softens rough patches without feeling tight, and it keeps everything looking natural instead of shiny,” says Shantal.

    Fine plant-based powders further blur rough or uneven areas while absorbing excess oil, creating a smoother surface for makeup. At the same time, glycerin and squalane replenish moisture so makeup won’t cling to dry spots, and turmeric extract improves the look of uneven tone.

    More to know

    AccordionItemContainerButtonLargeChevron

    • Key ingredients: plant-based powder, glycerin, squalane, turmeric extract
    • Who it's for: people with uneven texture or tone
    • Longevity: not disclosed
    • Fragrance-free: no

    Best Drugstore: e.l.f. Cosmetics Power Grip Primer

    e.l.f. Cosmetics Power Grip Primer in branded tube component on a light gray backgroundSave to wishlistSave to wishlist

    E.L.F. Cosmetics

    Power Grip Primer

    $11

    Amazon

    $11

    Ulta Beauty

    Why it’s worth it: It used to feel like primers sucked the life out of your skin—after all, how can makeup really stay put on a dewy base? The trick to e.l.f. Cosmetics’ Power Grip Primer is letting the lightweight gel set for about 30 seconds before applying makeup. From there, it creates that signature tacky (but not sticky) grip that locks everything in place without flattening your glow.

    What makes it especially appealing for mature skin is its ability to balance hold with hydration. “It has hyaluronic acid, which helps the appearance of skin look smoother,” says Restrepo. “The gel also acts like a veil on the skin, so it doesn’t look heavy or settle into fine lines,” she adds. Glycerin and niacinamide add moisture and smooth texture, while rosemary and peppermint leaf waters lend a subtle toning effect and a fresh, cooling feel with each application.

    More to know

    AccordionItemContainerButtonLargeChevron

    • Key ingredients: hyaluronic acid, glycerin, niacinamide
    • Who it's for: everyone, especially people with dry skin
    • Longevity: not disclosed
    • Fragrance-free: yes

    Best for Large Pores: Tatcha The Liquid Silk Canvas Primer

    Tatcha The Liquid Silk Canvas Primer lavender bottle on light gray backgroundSave to wishlistSave to wishlist

    Tatcha

    The Liquid Silk Canvas Primer

    $55

    Amazon

    $55

    Ulta Beauty

    $55

    Tatcha

    Why it's worth it: Nashville-based makeup artist Emily Gray sings the praises of Tatcha's The Liquid Silk Canvas, calling it "the most lightweight primer" she's ever used. A blurring primer infused with silk extract, it hydrates while softening the appearance of pores, fine lines, and wrinkles. "It locks down base makeup for hours of wear, does not alter your foundation pigment, and works with both water-based and cream foundations,” adds Daniel Martin, a New York City-based makeup artist and Tatcha’s global director of artistry. It also contains pink and gold pearl powders that even out and brighten the skin.

    But the coolest part? This primer is inspired by traditional Japanese beauty routines, namely bintsuke, a thin layer of soft wax that geisha use under their makeup to create a smooth, grippy canvas.

    More to know

    AccordionItemContainerButtonLargeChevron

    • Key ingredients: silk extract, green tea, algae extract
    • Who it's for: everyone, especially those targeting texture, pores, or fine lines
    • Longevity: not specified
    • Fragrance-free: no

    Best Lightweight: Tarte Base Tape Hydrating Primer

    Tarte Base Tape Hydrating Primer white bottle with white cap with gold stripes on light gray backgroundSave to wishlistSave to wishlist

    Tarte

    Base Tape Hydrating Primer

    $34

    Amazon

    $34

    Ulta Beauty

    Why it's worth it: Launched on the heels of Tarte’s Shape Tape Concealer's massive success, Base Tape Hydrating Primer was designed to deliver the same smooth, perfected finish to your prep step. Infused with moisturizing jojoba, coconut, and vitamin E, it replenishes thirsty skin and leaves it baby-soft. Meanwhile, soothing Centella asiatica (more commonly known as cica) helps tackle fine lines and boost skin’s elasticity.

    In other words, skin-care lovers, this one's for you. It's like applying a moisturizer, but it also helps your makeup stay put all day," New York- and New Jersey-based makeup artist Nydia Figueroa says. " Heads-up: There’s a faint scent of coconut, so if you're fragrance-sensitive, this might not be the one for you.

    More to know

    AccordionItemContainerButtonLargeChevron

    • Key ingredients: coconut, jojoba, Centella asiatica
    • Who it's for: those with dry skin
    • Longevity: up to 12 hours
    • Fragrance-free: no

    Best with SPF: Charlotte Tilbury Invisible UV Flawless Primer SPF 50

    Charlotte Tilbury Invisible UV Flawless Primer SPF 50 flat white tube on light gray backgroundSave to wishlistSave to wishlist

    Charlotte Tilbury

    Invisible UV Flawless Primer SPF 50

    $55

    Nordstrom

    $55

    Ulta Beauty

    Why it’s worth it: While we’re not exactly chasing “flawless” skin over here (we’re very much about embracing what makes you, you), we’re also not mad at anything that helps makeup look a little smoother and more even. We always suggest applying a separate layer of sunscreen underneath your makeup, but an SPF-infused primer can add some extra protection against UV rays (and we’d never say no to that).

    Charlotte Tilbury’s Invisible UV Flawless Primer SPF 50 is also made with brightening vitamin C and hyaluronic acid that hydrates skin for up to 24 hours, according to the brand. Plus, an extract from African mahogany tree bark helps shrink the appearance of pores, fine lines, and wrinkles for a super-smooth base.

    ​​Tester feedback from contributor Jennifer Hussein

    AccordionItemContainerButtonLargeChevron

    “My biggest beauty flaw is that I constantly forget to apply sunscreen (a total skin sin, I know), but I don't have to fret about that when I have Charlotte Tilbury's Invisible UV Flawless Primer SPF 50 in my makeup bag. Not only does it provide sun protection, but it also grips my complexion products in place all day long while feeling totally weightless on my skin.” —Jennifer Hussein, contributor

    More to know

    AccordionItemContainerButtonLargeChevron

    • Key ingredients: hyaluronic acid, glycerin, vitamins C and E, shea butter, camellia seed oil
    • Who it's for: all skin types
    • Longevity: moisturizes for up to 24 hours
    • Fragrance-free: no

    Best for Lips: Sarah Creal Lip Grip Peptide Priming Treatment

    Sarah Creal Lip Grip Peptide Priming Treatment on a grey backgroundSave to wishlistSave to wishlist

    Sarah Creal

    Lip Grip Peptide Priming Treatment

    $36

    Sephora

    Model Marnie Herald applying the Sarah Creal Lip Grip Peptide Priming Treatment

    Marnie Herald

    Why it’s worth it: It’s colorless, lightweight, and pocket-sized, but Sarah Creal’s Lip Grip Peptide Priming Treatment has major priming powers and creates the perfect base for any lip color, especially on mature lips. “This is a go-to for clients over 40 because it prevents feathering and keeps lip color in place with honey polymer, which grips onto color for longer wear,” Santa Paula, California-based makeup artist Lindsey Sanchez told Allure. “You can even use it around your mouth to soften the look of fine lines.”

    As the name suggests, the formula includes peptides to support collagen and lactic acid to gently exfoliate, helping lipstick glide on effortlessly and look its absolute best.

    Herald before applying the Sarah Creal Lip Grip Peptide Priming Treatment

    Herald before applying the Sarah Creal Lip Grip Peptide Priming Treatment

    Marnie HeraldHerald after applying the Sarah Creal Lip Grip Peptide Priming Treatment

    Herald after applying the Sarah Creal Lip Grip Peptide Priming Treatment

    Marine Herald

    More to know

    AccordionItemContainerButtonLargeChevron

    • Key ingredients: peptides, lactic acid
    • Who it's for: those with dry lips and fine lines around the mouth
    • Longevity: up to 12 hours
    • Fragrance-free: yes

    Best Long-Lasting: Milk Makeup Hydro Grip + Glow Illuminating Primer

    Milk Makeup Hydro Grip + Glow Illuminating Primer in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Milk Makeup

    Hydro Grip + Glow Illuminating Primer

    $30

    Amazon

    $30

    Ulta Beauty

    Why it’s worth it: For the right amount of glow (no harsh sparkles or glitter, we promise), there’s the Best of Beauty Award-winning Milk Makeup Hydro Grip + Glow Illuminating Primer. Sister to the brand’s viral Hydro Grip primer, this version pairs hydrating hyaluronic acid and tone-evening niacinamide with light-reflecting pearls for a brightening boost that doesn’t cling to uneven texture in your skin. Blue agave extract helps lock makeup in place for up to 12 hours, while glycerin draws moisture into the skin to keep it looking plump and smooth, softening the appearance of fine lines.

    Soothing aloe and cactus flower extracts add a layer of comfort, while hemp seed extract supports the skin barrier. The subtle tint pulls it all together, giving skin a soft radiance that pretty much doubles as a built-in highlighter.

    Tester feedback from senior beauty editor Jesa Marie Calaor

    AccordionItemContainerButtonLargeChevron

    “As a self-proclaimed professional concert-goer, I need something to make my makeup last. This slick goo goes on to feel weightless and—like the name says—grips makeup through dancing, sweating, and scream-singing. My foundation and heavy liner always look pristine after a three-to four-hour show.” —Jesa Marie Calaor, senior beauty editor

    More to know

    AccordionItemContainerButtonLargeChevron

    • Key ingredients: aloe leaf water, hyaluronic acid, niacinamide, glycerin, cactus flower, hemp seed
    • Who it's for: dull, dry skin
    • Longevity: up to 12 hours
    • Fragrance-free: no

    Frequently Asked Questions

    What are the benefits of a primer for mature skin?

    The best makeup primers for mature skin are made with gentle ingredients that support the unique beauty of aging skin. "More mature skin is often in need of a hydration boost, so humectants like glycerin, betaine, and hyaluronic acid are beneficial," Cincinnati-based cosmetic chemist Kelly Dobos explains. Along with nourishing your skin, a high-quality primer boosts the effectiveness of your other makeup products, creating a smooth, long-lasting base that locks in hydration and wears well. "Think of primer as double-sided tape for the face," says Figueroa. "It locks in skin care, keeps your makeup in place, and prevents it from creasing or settling into fine lines and wrinkles."

    "The primary ingredients in most primers are silicone elastomers," says Dobos. "Elastomers are flexible polymers that can be pulled and stretched without breaking. They also have good adhesion to the skin and are responsible for the grip primers have on pigments." She explains that these polymers also scatter light, which is responsible for that beloved blurring effect.

    How should I choose a primer for mature skin?

    Gray recommends focusing on hydrating and smoothing ingredients. "Niacinamide is one of my favorite ingredients because it has numerous well-studied and proven benefits, including antioxidant activity, skin tone evening, and the ability to strengthen the skin barrier," Dobos adds. If your skin has gotten oilier with age, Dobos suggests looking for primers with mattifying ingredients. "Many primers contain highly absorptive powder like silica or non-pearlescent mica to maintain a more matte appearance."

    You'll also want to read the back of the bottle to avoid a few pesky ingredients that can exacerbate aging-related skin concerns. "Avoid formulations that contain stripping ingredients and unnecessary oils," Gray warns, as these can emphasize signs of mature skin. Opt for a lightweight primer that won't settle into fine lines or wrinkles, creating a smooth canvas for foundation and concealer.

    Meet the experts

    • Nick Barose, a makeup artist based in New York City
    • Kelly Dobos, a cosmetic chemist based in Cincinnati
    • Nydia Figueroa, a makeup artist based in New York City and New Jersey
    • Emily Gray, a makeup artist based in Nashville
    • Daniel Martin, a makeup artist and Tatcha’s global director of artistry based in New York City
    • Rebecca Restrepo, a makeup artist based in New York City
    • Lindsey Sanchez, a makeup artist based in Santa Paula, CA
    • Kayla Shantal, a makeup artist and hair extension expert based in Las Vegas
    • Kasey Spickard, a makeup artist based in New York City

    How we test and review products

    Before reviewing any makeup, we ask questions about a number of factors: What ingredients are in it? Does the brand offer a wide shade range inclusive of consumers with all skin tones and undertones? Is it safe for readers who have sensitive skin or wear contact lenses? Is it on the affordable side or more of a splurge? Is its packaging consciously designed or needlessly wasteful?

    For our review of the best primers for mature skin, we enlisted the help of multiple editors, writers, contributors, and makeup artists to review the products. This ensures our testing base spans different skin tones, genders, and dermatological conditions. We considered each product's performance across four primary categories: ingredients, wear and longevity, packaging, and inclusivity. For more on what's involved in our reporting, check out our complete reviews process and methodology page.

    Our staff and testers

    A beauty product is a personal purchase. You might be searching for a face cream to address persistent dryness or a new nail product to add to your Sunday self-care routine; you may simply be browsing around for the latest launches to hit the hair market. No matter what you seek or your individual needs and concerns, Allure wants to ensure that you love anything we recommend in our stories. We believe that having a diverse team of writers and editors—in addition to the wide range of outside testers and industry experts we regularly call upon—is essential to reaching that goal.